---
title: Audiences
slug: capital-group-hol/audiences
docTags: 
createdAt: 2024-01-30T21:38:12.477Z
---

```yaml
cover: https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/marsha.jpg
coverY: 113
```

A marketer is responsible for creating logical groups or audiences that share similar traits and can be targeted as part of one or more marketing campaigns

Key tasks for a marketer include

1. Understand current marketing initiatives and audience requirements
2. Use Adobe Experience Platform’s self-serve UI to build logical segments
3. Identify destination channels to target
4. Set up activation workflows to export audiences to targeting platforms

As part of this lab, we will follow our resident marketer **Marsha** as she builds the necessary segments to target in retargeting and cross-sell campaigns for targeting