---
title: Create an Audience
slug: capital-group-hol/create-an-audience
docTags: 
createdAt: 2024-01-30T21:38:12.477Z
---

Within CJA there are multiple ways of creating and publishing audiences. The most common way that we will cover during our HOL is from a selection within a specific visualizations (see [data visualizations](docId\:DIqAsXOBp47IrxFXDRx_d)). Here is an example:

![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image2.png)

By right clicking on an area of interest we have the ability to select "Create audience".

This will bring us to a page where we can refine our audience before publishing it:

![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image4.png)

Configure these settings before you can publish the audience:

- **Refresh frequency**: The frequency at which you want to refresh the audience.
  - You can choose to create a one-time audience (default). For example, this could be helpful for specific, one-time campaigns.
  - You can select other refresh intervals. For the 4-hour refresh frequency, there is a limit of 75 to 150 audience refreshes, depending on your Customer Journey Analytics entitlement.
- **Expiration date:** When the audience will stop refreshing. 
  - note: the default is 1 year from the creation date. Expiring audiences are treated similarly to expiring scheduled reports - the admin gets an email a month before the audience expires.
- R**efresh lookback window**: Specifies how far back in your data window you want to go when creating this audience. The max is 90 days.
- **One-time date range**: Date range when you want the one-time audience to be published.
- **Filter**: the main input to the audience. You can add up to 20 filters. These filters can be joined with `And` or `Or` operators.
- **View sample IDs**: A sample of IDs in this audience. Use the search bar to search for sample IDs.

After hitting "publish" you're audience will be available in AEP for acrtivation, sharing, and more:\\

![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image.png)