---
title: Destinations Overview
slug: capital-group-hol/destinations-overview
docTags: 
createdAt: 2024-01-30T21:38:12.477Z
---

```yaml
cover: https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/marsha.jpg
coverY: 111
```

As a marketer, Marsha is tasked with activating **audiences** across different digital marketing channels.

Some key responsibilities of Marsha include

- Understanding current marketing initiatives and audience requirements
- Identifying destinations for activation
- Use Adobe Experience Platform’s self-serve UI to build destinations
- Map relevant audiences/segments to the desired destinations

As part of this lab, we will follow our resident marketer **Marsha** as she builds an S3 destination and maps the needed segments.