---
title: Lab: Placements and Collection Qualifiers
slug: capital-group-hol/lab-placements-and-collection-qualifiers
description: >-
docTags: 
createdAt: 2024-01-30T21:38:12.477Z
---

```yaml
description: >-
  This set of labs will walk through the steps needed to create Placements and
  Collection Qualifiers which are the most fundamental elements leveraged by
  offers in Adobe Journey Optimizer
```

## Creating a Placement

1. Click on “Components” from the Left Menu



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image304.png)
2. Click on Placements



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image129.png)
3. Click on Create Placement



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image195.png)
4. Name of the placement. Make sure to define a meaningful name to retrieve it more easily. For the purposes of the lab, please use this naming convention. (Email – Image + INITIALS) Ex: Email – Image - JMMA)



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image106.png)
5. Define the Channel type, the channel for which the placement will be used. Please select “Email”



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image373.png)
6. Content type: The type of content that the placement will be allowed to display: Text, HTML or Image Link. Please select “Image”



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image296.png)
7. Description: A description of the placement (optional but encouraged). For the purposes of the lab, please use, “Your Name Placement" for Email Image in the description field



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image149.png)
8. Click Save

## Creating a Collection Qualifier

1. Click on “Components” from the Left Menu



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image151.png)
2. Click on Collection qualifier:\\

   :::Iframe{code="<div align=&#x22;left&#x22;>"}

   :::

   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image31.png)

    
3. Click on Create Collection Qualifier:&#x20;

   :::Iframe{code="<div align=&#x22;left&#x22;>"}

   :::

   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image33.png)

    
4. Name: Provide a Name for your Collection Qualifier. (Example: RIA Tools – INITIALS).



   ![](https://adbecdn.azureedge.net/labs/archbee/capitalGroupHOL/image34.png)
5. Click Save