---
title: Campaigns
slug: columbia-hol/campaigns
docTags: 
createdAt: 2024-01-16T21:23:20.799Z
---

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}


2. Click on “Create Campaign”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}


3. On the Create Campaign box, select "Scheduled-Marketing":
4.

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ovCO59-cEz7GYqmCk3MYV_image.png" size="52" width="434" height="595" position="center" showCaption="false"}
5. Click Create.
6. Provide a name: "Luma Free Shipping Campaign - (Your Name)"
7. Click on Select Audience
8. In the next window, click on "Gold Loyalty Members" and then click "Save".
9.

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Rdsv8VKt4vYo3RcAs_jW8_image.png" size="48" width="655" height="484" position="center" showCaption="false"}
10. Leave the Identity Type as the default: ECID.
11. Click on the drop-down under Action and select "In-App Message":
12.

    ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6UA4-MmEL47RyDjQ7QdMb_image.png" size="56" width="662" height="352" position="center" showCaption="false"}
13. Once In-App Message is selected, click on the drop down to sleect the In-App Message Configuration:
14.

    ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/WxYkMg_HjJMA-dwtZyDzH_image.png" size="52" width="668" height="297" position="center" showCaption="false"}
15. Next, we will edit the content of the In-App Message.  Click on the "Edit Content" Button:
16.

    ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/UaYyObs7uegd4KPAyZDUH_image.png" size="22" width="125" height="59" position="center" showCaption="false"}
17. This will open up the In-App Message Design window:
18.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/nE3tpfoLD4HNYh2zWkTud_image.png)
19. From the top righ menu, select the Message Layout: Modal.
20. Click on the Media Icon button, and select the free shipping image.
21.

    ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/7iQXrPZnj_e-tZ6h4mtQG_image.png" size="62" width="411" height="162" position="center" showCaption="false"}
22. Add a header: Free Shipping!
23. Add a body: For orders above $35, you will receive Free Shipping!
24.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Lzwgkuz5n95vtXbhW3I94_image.png)
25. Click on the Button Label
26. Change the label to read "Log in Now"
27.

    ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bg1paksqm2W_k8MS8NJis_image.png" size="60" width="492" height="277" position="center" showCaption="false"}
28. Click the back arrow in the top left to return to the configuration screen.
29.

    ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Z518wX5V12d0I7up6EIcl_image.png" size="58" width="421" height="137" position="center" showCaption="false"}
30. Leave Campaing Start and End alone.
31. Click Review to Activate.

Congrats! Your campaign should look like this: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KX8Z9gdC_WDjJBUxpZnIx_image.png)

End of Lab.