--- title: Overview slug: contentandcollablab description: Enhance your team's skills in a risk-free Customer Experience Lab, where you explore AI-driven Adobe solutions tailored to your business challenges for effective decision-making. docTags: createdAt: 2025-10-13T15:22:47.491Z --- ## What is a Customer Experience Lab? A Customer Experience Lab is a **collaborative, workshop-style engagement** where your team gets direct access to **Adobe solutions with expert guidance**. In a dedicated sandbox environment, your team will explore features, practice with real-world scenarios, and discover how these tools address your specific business challenges. Each lab module puts integrated, **AI-powered tools in your team's hands**, showing how they can accelerate campaign planning, automate brand compliance, surface the right assets faster, and keep projects on track. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Cv7FCC2ZplaYJtP6Sny16-20260306-160210.png" darkSrc="https://archbee-image-uploads.s3.amazonaws.com/1Jp0iolWv35Z_mkI7oUiT/Cv7FCC2ZplaYJtP6Sny16-20260306-160210.png" size="80" width="3844" height="2262" darkWidth="3844" darkHeight="2262" position="center" showCaption="false"} *** ## Why Customer Experience Labs? **🎯 Tailored to Your Needs** - Semi-bespoke curriculum around your business challenges and use cases **👥 Expert Guidance** - Adobe subject matter experts lead all sessions and provide ongoing support **🔬 Risk-Free Environment** - Explore features in a sandbox with no impact to production systems **⚡ Fast-Track Evaluation** - Up to a one-week engagement provides clarity for faster decision-making *** ## Experience Modules Rather than a **one-size-fits-all workshop**, we offer **modular experiences** that let you focus on the challenges most relevant to your organization. ### Content Supply Chain These modules address the end-to-end process of delivering content at scale across global channels. | **Module** | **Challenge Addressed** | **Primary Solutions** | | ------------------------------------------------------------------ | ------------------------------------------------------------------------------------------- | ---------------------------------------------------------- | | **[Workflow Planning & Visibility](docId\:Y_Q8blABiHGBDe8LlXkES)** | Lack of visibility from strategy to execution | Workfront Planning, AI Assistant, Workfront Workflow | | **[Scaled Creative Production](docId\:atK1ZhD4BM1nOcav-TDpo)** | Manual creative production cannot keep pace with demand | Firefly Services, Workfront Workflow, Content Reviewer | | **[Asset Management & Discovery](docId\:wiCLnmlLV-04Wpm0a2JDE)** | Finding and reusing assets is difficult at scale | AEM Assets, Discovery Agent, Content Optimization Agent | | **[On-Brand Marketer Creation](docId\:jy5ecCCHO61X0WDVySSYt)** | Marketers lack tools to create while staying on brand | Adobe Express, Content Hub, AEM Assets | | [On-Brand Performance Marketing](docId:31xYgbQ7j7xBtQ4vcitAg) | Performance Marketers lack the tools to produce compliant, on-brand creative to meet demand | GenStudio for Performance Marketing, AEM Assets, Workfront | | **[Campaign Delivery Insights](docId:70DoEktH9g49NG36oHVrA)** | No proactive visibility into campaign health or delivery performance | Workfront Workflow, AI Assistant | *** ### Omnichannel Content Activation These modules focus on getting approved content out the door, whether publishing to web channels, activating across messaging platforms, or adapting content for multiple formats. | **Module** | **Challenge Addressed** | **Primary Solutions** | | -------------------------------------------------------------- | ------------------------------------------------------------ | ------------------------------------ | | **[Multi-Channel Web Delivery](docId\:tfEGp6DSWiDwtoBuZ8CbD)** | Content can't be reused across channels without reformatting | AEM Assets, AEM Sites, Dynamic Media | *** ### Agentic Brand Activation These modules help teams improve AI-search visibility, accelerate web development, automate governance, adapt content, and drive more engaging customer experiences. | **Module** | **Challenge Addressed** | **Primary Solutions** | | --------------------------------------------------------------- | ----------------------------------------------------------------------------------------- | --------------------- | | **[Brand Presence Optimization](docId\:zTW_bwmCfxfZmlihYlTBV)** | Brand lacks visibility and influence in AI-generated search results and chatbot responses | LLM Optimizer | *** ## Build Your Experience Select one module for a focused session or combine multiple modules for a comprehensive exploration. **How to use this page:** Review the modules and identify which challenges resonate with your current priorities. Your Adobe team will help you design an experience that addresses your specific needs. → [Build Your Experience](docId\:SXcBhVKwRU_Y3WA23zC3s) *** ## Example Customer Tracks To help you visualize how these modules work together, we've created pre-configured example tracks using Adobe demo brands. These example tracks combine multiple modules into cohesive experiences tailored to different industry scenarios and business challenges. **Choose your approach:** - **Start with an example track:** Select a pre-configured brand experience that aligns with your industry or challenges. These tracks are ready to deploy and provide a comprehensive view of the content supply chain in action. - **Build a semi-bespoke experience:** Work with your Adobe team to adapt an example track or create a custom combination of modules tailored to your specific brand, workflows, and business objectives. → [Example Customer Tracks](docId\:eMKj3MBwNV06aPygzX9V7) | **Industry Focus** | **Adobe Demo Brand** | **Modules Included** | | ------------------------------------------------------ | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ | | **[Financial Services](docId\:w0SJjwNGvaxHUYAGDzanm)** | SecurFinancial | Asset Management & Discovery, Multi-Channel Web Delivery | | **[Consumer Goods](docId:6_7jhy_dHxWdIC-6ZoQDf)** | Frescopa | Workflow Planning & Visibility, Asset Management & Discovery, On-Brand Marketer Creation | | **[Retail](docId:_zPKHILCm7MggcdbUaH1h)** | Luma | Workflow Planning & Visibility, Asset Management & Discovery | | [Travel & Hospitality](docId\:bQp641cnSDV2jZUer5dz5) | Sevoi Resorts | Workflow Planning & Visibility, Scaled Creative Production, Asset Management & Discovery, On-Brand Marketer Creation, Multi-Channel Web Delivery | *** ## Who Should Participate? ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8hxRKUZUpbNfXw3ZRfYgH-20260306-160117.png" darkSrc="https://archbee-image-uploads.s3.amazonaws.com/1Jp0iolWv35Z_mkI7oUiT/8hxRKUZUpbNfXw3ZRfYgH-20260306-160117.png" size="80" width="3844" height="2262" darkWidth="3844" darkHeight="2262" position="center" showCaption="false"} Customer Experience Labs are ideal for teams who are: - Evaluating Adobe content supply chain solutions as part of a pre-sales opportunity - Seeking hands-on validation before purchase decisions - Looking to understand technical capabilities and workflows - Wanting to experience solutions addressing specific business challenges in pre-built, real-world scenarios Typical participants include content authors, DAM administrators, marketing managers, creative professionals, project managers, video producers, web developers, analytics teams, and IT stakeholders. → [Roles & Participants](docId\:SF3MNc7cybZxOeFQYtB5S) *** ## What You'll Need To get started, prepare: - **Participant list:** Names and emails (up to 15 participants) - **Authorization:** Customer representative to sign the Terms of Use - **Objectives:** Key business challenges and lab goals - **Availability:** Team availability for scheduled sessions - **Lead time:** Book standard labs 2 weeks in advance; semi-bespoke curriculum requires 3-4 weeks → [Preparation Checklist](docId\:CqbqJ_qzVBwTPzqvOBP71) → [Technical Requirements](docId\:ywPfJfvYzY7QiwV0gJ9Q1) *** ## Next Steps 1. **Review modules:** Identify which experience modules align with your priorities 2. **Explore example tracks:** See how modules combine in industry-specific scenarios 3. **Understand the format:** Read What to Expect for session details 4. **Prepare your team:** Complete the Preparation Checklist 5. **Connect with Adobe:** Your account team will help scope and schedule your lab