---
title: Example Customer Tracks
slug: contentandcollablab/example-customer-tracks
description: Discover tailored lab modules designed to address industry-specific challenges across financial services, consumer brands, retail, and travel, featuring fictional case studies for practical insights.
docTags: 
createdAt: 2026-02-17T20:48:46.440Z
---

# Example Customer Tracks

These example tracks demonstrate how customer experience lab modules can be combined to address specific industry challenges. Each track uses a fictional brand scenario to provide realistic, hands-on exercises throughout the workshop.

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## Activating Financial Services Experiences

**Modules:** Asset Management & Disovery, Multi-Channel Web Delivery

**Solutions:** AEM Assets, Content Hub, AI Assistant, AEM Sites, Content Fragments, Universal Editor, Dynamic Media

This track is designed for digital marketing managers, content strategists, and web teams at financial services organizations who need to deliver personalized, compliant content experiences across multiple channels. The track uses **SecurFinancial**, a retail banking brand launching a high-yield savings account for young professionals, as a realistic financial services scenario throughout all exercises.

→  [Financial Services](docId\:w0SJjwNGvaxHUYAGDzanm)

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## Empowering Marketing Agility for Consumer Brands

**Modules:** Workflow Planning & Visibility, Asset Management & Discovery, On-Brand Marketer Creation

**Solutions:** Workfront Workflow, Workfront Planning, AI Assistant, AEM Assets, Content Hub, Adobe Express

This track is designed for marketing operations leaders, creative directors, and brand managers at consumer goods organizations who need to accelerate content production while maintaining brand consistency across distributed teams. The track uses **Fréscopa**, a premium coffee and beverage brand, as a realistic consumer goods scenario throughout all exercises.

→  [Consumer Goods](docId:6_7jhy_dHxWdIC-6ZoQDf)

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## Streamlining Retail Content Operations

**Modules:** Workflow Planning & Visibility, Asset Management & Discovery

**Solutions:** Workfront Workflows, Workfront Planning, AI Assistant, AEM Assets, Content Hub

This track is designed for marketing operations leaders, campaign managers, and DAM administrators at retail organizations who need to connect strategic planning directly to content execution while managing growing asset libraries across multiple channels. The track uses **Luma**, a fictional athletic and lifestyle retail brand with brick-and-mortar stores and e-commerce presence, as a realistic retail scenario throughout all exercises.

→  [Retail](docId:_zPKHILCm7MggcdbUaH1h)

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## Scaling Personalized Experiences for Travel & Hospitality

**Modules:** Workflow Planning & Visibility, Scaled Creative Production, Asset Management & Discovery, On-Brand Marketer Creation, Multi-Channel Web Delivery

**Solutions:** Workfront Workflow, Workfront Planning, Firefly Services, AEM Assets, Content Hub, Adobe Express, AEM Sites

This track is designed for digital marketing teams, brand managers, and campaign operations leaders at travel and hospitality organizations who need to rapidly produce and activate personalized content across destinations, booking channels, and seasonal campaigns. The track uses **Sevoi Resorts**, a fictional resort brand with global properties, as a realistic travel and hospitality scenario throughout all exercises.

→ **[Travel & Hospitality](docId\:bQp641cnSDV2jZUer5dz5)**