---
title: Cart Abandoners Basic
slug: ctc-aep-hol/cart-abandoners-basic
docTags: 
createdAt: 2024-02-20T19:27:10.358Z
---

## As part of this section we will create an event based audience of customers who:

- Visited the Luma Site and added some products to their cart but did not purchase



1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/DJ0T3fpYlLpH2DtbiB6RT_screen-shot-2024-02-22-at-83922-am.png)

  3\. Select **Build Rule**.

  4\. Click **Create.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ktcZQ9eyPaBMmiJv1kjTx_screen-shot-2024-02-20-at-30319-pm.png)

5\. Explore the segmentation canvas. This canvas allows marketers to build audiences from ALL existing attributes and events available on the real-time customer profile.

6\. Name your segment - ***`Cart Abandoners Basic (your initials)`***

7\. Since this is an Event-based audience, click on **Events** in the left tab on the canvas. This selection will expose all event based data points that have been onboarded.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/EgPjV2mDQ9jB7gAXM3Gry_screen-shot-2024-02-22-at-85707-am.png)

8\. Search for the term "**Cart" **to locate the Add to Cart event.

9\. Drag the **Product List Adds** event type to the main canvas.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Xwr55hErNX8X-BIHbjKt0_screen-shot-2024-02-22-at-85929-am.png)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KTS6G4d3aAMkY--vJVqun_screen-shot-2024-02-22-at-90527-am.png)

10\. Search for **"Page Views" **to locate the web page view event.

11\. Drag it to **the right of the existing Product List Adds event **on the canvas.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/cmXCMpAbt8J26LGeMlpS1_screen-recording-2024-02-22-at-93750-am-1.gif)

12\. Click on the Page View event box.

13\. Search for Page

14\. Click on the **Web page details** directory.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/AAmhzR88yD106MC-9eh-R_screen-shot-2024-02-22-at-94923-am.png)

15\. Drag the **Name **data point to the **Add event field** box under Event Rules.

16\. Change the logical operator to **contains**

17\. Type and enter "**Order confirmation"** as the page name value.

18\. change **Include** drop down to **Exclude**.

19\. Set lookback window to **Last 24 hours**.

20. Set evaluation method to **Streaming.**

21. Review logic is as desired. We have created a condition which looks at customers who have added products to their cart and then have not hit the order confirmation page, thereby making them cart abandoners.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/mK6s-ixb--7RyDi9_6QSz_screen-shot-2024-02-22-at-101106-am.png)

18\. Click **Publish**.