---
title: Audience Enrichment Demo
slug: cuk-hol/audience-enrichment-demo
docTags: 
createdAt: 2024-08-27T13:44:38.211Z
---

We will demonstrate how to leverage an existing AEP audience to enrich a Federated Audience Composition

### There are two ways to enrich a Federated Audience Composition

****<font color="#2166ae">**#1 Enriching Adobe Experience Platform Audience with Federated Composition**</font>

1. Map AEP audience to the **Federated Audience Composition destination**
2. Build your composition with your the mapped audience as a **Read audience**
3. **Reconcile** the identities in your read audience, to join with federated data

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**&#x20;                        &#x20;**<font color="#9900ef">**0**</font>

Using audience data ingested in Platform, we will send an audience of guests with a future cruise credit into the composition, and will enrich it with cruise history data, to identify customers who have cruised with the brand in the past and have a future cruise credit.

****<font color="#2166ae">**#2 Enriching a Profile-based audience with a Federated Audience Composition**</font>

The other way to enrich your audience is by using your audience built on federated data in in your AEP audience rule, along with data that sits on the unified profile.

&#x20;              &#x20;**&#x20;         &#x20;**<font color="#9900ef">**Future Cruisers w/out Add-ons Browsing Special Offers**</font>

In this example, we will demonstrate using a Federated Audience Composition to build an audience rule to qualify those browsing the brand site for special offers.