---
title: Campaigns
slug: cuk-hol/campaigns
docTags: 
createdAt: 2024-01-16T21:23:20.799Z
---

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}


2. Click on “Create Campaign” and select "Scheduled - Marketing" as the type.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}


3. Name your campaign "Beverage Packages - " and append your initials to the end. Optionally, add a description to the campaign.

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/R9KzAIanGVrJyDoI11EsC_image.png" size="70" width="662" height="224" position="center" showCaption="false"}
4. Under "Audience", click "Select audience". A window will open.
   Select the audience "Top Tier Customers Booked Trip WIthout Add-ons w Email Consent"

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Q_FWdkyMN4_21nRRhAQuc_image.png" size="72" width="1428" height="312" position="center" showCaption="false"}
5. Select the Email action from the dropdown 
6. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_e9DNKtvIobIZZmh5XIbe_image.png" size="72" width="656" height="374" position="center" showCaption="false"}
7. Select your email configuration from the dropdown and click "Edit Content"

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Ve7NTubo_HhmH8YfMTK2v_image.png" size="70" width="657" height="266" position="center" showCaption="false"}
8. You'll be taken to the message overview. Set the subject line for your email to "Keep the Cold Ones Comin'!". Then click on "Edit email body".
9. Select the "Upsell Packages - Incomplete" template from the "Saved Templates" section. Confirm the template by clicking "Use this template" on the next screen.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/lnT2oV8M3tDfYlLFtcThV_image.png)
10. In the left hand vertical toolbar select the Fragments tool. Drag both "Beverage Packages" fragments into the appropriate component in the email body.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ahBQeqMGN0Fgkaar90lKx_image.png)
11. Your email will now have a complete email. You may explore additional tools and components within this email from this point.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/uRCdVWtR3pmfZQ5XcmgoQ_image.png)
12. To edit the content fragments, break their inheritance by clicking the chain break icon when the fragment is selected in the email body

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/cT25hpq6BbNfMWSfFi-RK_image.png)