---
title: Sharing Segments from CJA to CDP
slug: currys-hol/sharing-segments-from-cja-to-cdp
docTags: 
createdAt: 2024-01-10T09:51:40.031Z
---

# Export audience to RTCDP

After reviewing the report, it’s clear that the web channel isn’t performing quite as well as the mobile one. How about we set up a segment to group those customers and then export the data to RTCDP for activation?

## Create a Segment

As first step, let's create a *segment* to match the required condition. This can be done manually, but CJA provides us a shortcut to avoid starting from scratch.

- Open the panel you created in the **Fallout Analysis** exercise. Scroll down to the very bottom of the fallout visualization.
- Right click on the *has purchased* step of your fallout visualisation.
- From the menu that appears, select *Create segment from touchpoint.*

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-B4J6diIbNbkRPO-2P7Pdz-20250530-154115.png)

This action opens up the Segment builder UI, which comes with a handy pre-built setup. Tweak the segment configuration so that it perfectly aligns with your needs!

- We want to change the last Event Type condition.
- Change the condition in the *Event Type *step from `equals any of` to `does not equal`.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-gwG6KSjJKF5153rKeOd9W-20250530-153929.png)

- Scroll up, click on the title textbox and type in `[your name] Potential purchasers that disengaged`.
- Click **Save**.

## Create audience

Now let's take the final step and create the audience that we can share with RTCDP for activation.

- From the top menu, click on *Components > Create audience*.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-anqp4OBK0b9ZDsccC2K3r-20250530-154343.png)

- From the left rail menu, find the segment you have created in the previous step, drag and drop in the area *Drag and drop a segment here*.

:::hint{type="info"}
On the right-hand side, you’ll notice a preview of the data that will be shared with RTCDP.
:::

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/AvgE_mDO7uQ6qkIx8zvzA_4.gif)

- Click on the *Name* textbox and type in `[Your name] Potential purchasers that disengaged`.
- Click **Publish**.

:::hint{type="info"}
Now is a great time to save your progress! Just head over to **Project** and click on **Save**.
:::

## Visualize the audience in RTCDP

Once your audience is published, you'll find it available in RTCDP, just like all your other audiences.

- Click on the nine-dots icon on the top right corner of the screen.
- Select **Experience Platform**.

**Add image**

- From the left hand menu, click **Customer > Audiences.**
- Click on **Browse** to view the list of available audiences.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/hiHZrGGNr6yHgj5oSyyI5_image.png)

In the list of audiences find out the audience with same name used in the previous step.

You can manage your audience just like any other! For instance, adding a tag can make it easier to find what you're looking for.

- Click on the three-dots icon beside the audience title.
- Click on **Manage Tags**.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-F-cNdUvgU993tBydgR5oC-20250530-154713.png)

In the **Tags **dropdown type `[your name] my tag` ; since it's a brand new tag, click on `Create [your name] my tag`, then click **Done**.

Now your audience is properly tagged. 

Click on the name of the audience to open the details.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-fIGjVCWLMg9WaSpwxFWfa-20250530-154923.png)

As you can see, the audience originates from Customer Journey Analytics, and you will find the newly created tag listed.

:::hint{type="success"}
**Congratulations** on successfully completing the exercise! 

Now that you have identified the individuals who have yet to submit their application forms on the website, you can engage them with tailored communication to encourage them to complete the process.
:::