---
title: Send your Audience to a Destination: Google Customer Match
slug: danske-bank-hol/send-your-audience-to-a-destination-google-customer-match
docTags: 
createdAt: 2024-11-05T14:50:18.602Z
---

## Activate to Google 

Activate profiles to Google Customer Match for ad targeting, personalization, and suppression based on hashed email and/or phone number.

You can use this destination for audience targeting to reach and re-engage with your customers across Google’s owned and operated properties, such as: Search, Shopping, Gmail, and YouTube.

:::hint{type="info"}
Google Customer Match supports the activation of identities: 

- GAID - Google Advertising ID
- IDFA - Apple ID for Advertisers
- phone\_sha256 - Phone numbers hashed with SHA256 algorithm
- email\_lc\_sha256 - Email addresses hashed with SHA256 algorithm
- extern\_id - Custom user IDs

**Export Type = Segment Export (Streaming)**
:::

Google and Facebook both require that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to these destinations can be keyed off *hashed* identifiers, such as email addresses or phone numbers.

### Activate Segments to the Google Customer Match Destination

:::hint{type="info"}
To log into the Adobe Experience Platform, check the **Welcome!** section.
:::

Let's start from the **Audience Detail** UI of the Audience you created in the previous exercise for first-time buyers, interested in home loans:

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-QqsKiBXmRV0dlVPcKQNC9-20250317-221234.png)

1. In the **Activated destinations** panel, click **Activate to a Destination.**
2. From the list of availible destinations in our demo environment, select **DB Demo Google Customer Match.**
3. Click **Next.**

:::hint{type="warning"}
For this Lab we already configured the Google Customer Match Destination for our demo account. You can read our [Experience League documentation](https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/advertising/google-customer-match) for more information on how we set this up. 
:::

1. You need to specify your **mapping identifiers** between Adobe Experience Platform and your destination. These will be used to match the profiles in your audiences between platforms. For this lab, the mapping has already been defined, we use the Hashed Email ID. Click to the **Next** step.
2. On the **Audience Schedule** step, you don't have anything to do; click **Next** again.
3. Finally, on the **Review** page, click **Finish**.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-nNCZNH1rgnnOoVVTzDHc9-20250317-222145.png)

:::hint{type="success"}
Your audience is now activated to Google Customer Match
:::

For Google, a successful activation means that a Google custom audience would be created programmatically. Audience membership in the audience would be added and removed as users are qualified or disqualified for the activated audiences.

:::hint{type="info"}
The integration between Adobe Experience Platform and Google supports historical audience backfills. All historical audience qualifications get sent to Google when you activate the audiences to the destination.
:::