1.2 Configuring Parameters

5 min

Exercise 1.2: Selecting the Express Template and Configuring Parameters in GenStudio

Duration: 7 minutes

Understanding Template Selection and Brand Parameters

With the Express template built and shared, the performance marketer's workflow begins in GenStudio for Performance Marketing. The marketer navigates to Create, selects the ad channel (Meta, LinkedIn, or Display), and chooses "From Express templates" to pick the brand-owned template the creative team designed. This is the moment where the creative team's template investment meets the marketer's execution workflow.

After selecting the template, the marketer configures parameters in the prompt drawer: Brand (which injects brand voice, messaging guidelines, and visual standards), Product (which informs product-specific messaging), and Persona (which shapes tone, vocabulary, and motivational framing). The marketer also adds approved image assets from the Content library or a connected AEM Content Hub repository. These parameters, combined with a descriptive prompt, guide the generative AI to produce on-brand variants that inherit the template's locked structure.

Value for Your Organization:

Brand identity is codified once in guidelines and enforced across every piece of generated content

System managers control what the AI produces by updating guidelines, not by reviewing every output manually

Multiple brands, products, and personas can coexist, enabling portfolio-wide content generation

Approved assets from AEM Content Hub are surfaced directly in the creation workflow

Guidelines evolve with the brand; updates are immediately reflected in future generations

The Express template's locked structure carries through to every generated variant

Step-by-Step Instructions

Step 1: Navigate to GenStudio for Performance Marketing

Open GenStudio for Performance Marketing from experience.adobe.com or via direct URL

The Create home page displays channel sections: Owned media, Paid media, Content, and Recents

Locate the Paid media section

Step 2: Select the ad channel

Click "Meta ads" in the Paid media section

The template picker opens, showing available templates organized by source

Step 3: Choose the Express template

Select "Express templates" to browse templates shared by the creative team

Locate the "Genera_B2B Peça pacientes 03" template

Note the template preview showing the same locked layout you explored in Exercise 1.1 (or review locks in Create window)

Click to select the template; the prompt drawer opens on the left side of the Canvas

Step 4: Configure the Brand parameter

In the Parameters section of the prompt drawer, click the Brand dropdown

Select "Genera"

The brand's voice, messaging guidelines, and visual standards will now inform all generated copy

Step 5: Add the Product parameter

Click the Product dropdown

Select "Genera: Premium" or other

Step 6: Add the Persona parameter

Click the Persona dropdown

Select "Genera: Descoberta Pessoal" or other

The AI will now tailor vocabulary, tone, and motivational framing for this audience

Step 7: Add the Persona parameter

Navigate to Portuguese (Brazil)

Step 8: Add approved imagery from approved Content

In the Content section of the prompt drawer, click "Select from Content"

Select the "Dasa-2.png" or similar approved image. Feel free to choose more than one image.

The images will be used as the hero visual in generated variants

Checkpoint

✓ Can you see the Express template selected in GenStudio with the Brand, Product, Persona, and Content parameters all configured in the prompt drawer?

Tip: When your organization has multiple Express templates shared across the org, the GenStudio template picker becomes a self-service catalog of brand-approved starting points. Performance marketers pick the template that matches their campaign format and channel, configure the parameters, and generate, all without needing to know how the template was built or where to find it in Express.