---
title: 4. Experimentation
slug: dominos-cja/4-experimentation
docTags: 
createdAt: 2025-08-22T06:47:09.890Z
---

In this exercise you'll learn how to use Adobe's Experimentation panel.  The **Experimentation** panel lets analysts compare different user experiences, marketing, or messaging variations to determine which is best at driving a specific outcome. 

- From the left rail, select **Panels**.
- **Drag-and-drop** the **Experimentation** panel **under** the **Journey Analysis panel** from the previous exercise.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/zQqaFP_QUKrtAbfd0JihR_image.png)

- Under **Experiment**, use the drop-down component menu to select **Home Page Banners**.
- Change the **Control Variant** to **Default Imagery**.
- For the **Success Metrics** add **Total Orders** and **Total Revenue**.
- Click on the **Date Range** and use the Preset dropdown to select **Last 60 Days**. Click **Apply**. This will give us a wider time frame to have more chance that the results of the experiment are statistically significant.
- Click **Build**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/texIz1E7k34_mpxTNSzyz_image.png)

- You should end up with something like this:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fKmvenBP9kc3QorOUh9A6_image.png)

- We now have powerful insights into our experimentation programme and A/B/n testing. Note: CJA can work with external datasets for this analysis too, including offline data.

<font color="#EC4899">**Differentiator**\: You can evaluate the lift and confidence of any A/B experiment from any experimentation platform\: online, offline, from Adobe solutions like Target or Journey Optimizer, and even BYO (bring-your-own) data.</font>