---
title: Objectives
slug: emea-gs4pem-bootcamp/VU54-objectives
docTags: 
createdAt: 2024-02-06T16:37:07.418Z
---

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## Description

Campaign content consists of approved assets and experiences.

Once a GenStudio for Performance Marketing asset or experience has been approved, it can be included in multiple Campaigns. You can add content to a Campaign by adding a Campaign label to an approved asset while:

- Saving an approved asset to Content
- Uploading or importing a file
- Saving an asset during content creation

## Key Takeaways

- Marketers can easily create a campaign by filling in the details
- Marketers can reference to the relevant product and personas they are planning to use and target in the campaign
- Once a campaign is created, you can associate pre-approved assets to the campaign as a metadata to the assets. This way, its easier to see the assets associated with a particular campaign.

## Terminology

- **Personas** - provide an authentic portrayal of your customer segments, encompassing their information, interests, pain points, preferences, and behavioral traits
- **Product** - leverage a deep understanding of product specifications, advantages, and differentiating factors to generate impactful content