--- title: Campaigns slug: emea-gs4pem-bootcamp/campaigns docTags: createdAt: 2024-10-17T17:03:20.752Z --- As a marketer, you will begin by creating a campaign around a product launch for the **WKND** Brand for **The Slot Canyon Active Shorts** - Begin by navigating to the Campaigns area in the left sidebar ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-ndHQyJQsJ_tyHaQAMzXXc-20241017-171924.png" size="80" width="1524" height="574" position="center" showCaption="false"} - Click on the **Add Campaign** button on the top right to create a new campaign. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/huRDzVWvzRBWjak0kUylG-20260202-161723.png) After your campaign is created, give it a unique Name such as `[your initials] - WKND Explore Beyond Limits Campaign` eg. **NJ - WKND Explore Beyond Limits Campaign** ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/lVq4gBpphPvD8RZf6pm9m-20260202-164348.png" size="78" width="2784" height="1610" position="center" showCaption="false"} Now fill in the **other details** about the campaign. Please feel to update as per your campaign process or use as below **Description : ** :::BlockQuote Unleash your adventurous spirit and explore beyond limits with WKND's premium outdoor gear. Our products are engineered to provide unmatched durability, comfort and style ensuring you're prepared for any adventure. ::: **Objective** : :::BlockQuote Increase Brand Awareness: Goal: Raise awareness of WKND as a top choice for outdoor clothing among target audiences. Metric: Achieve a 20% increase in social media followers and engagement within the first three months. Boost Product Sales: Goal: Drive sales of the Canyon Explorer Vest and other featured products in the campaign. Metric: Increase sales by 30% compared to the previous quarter. Enhance Customer Engagement: Goal: Foster a strong community of outdoor enthusiasts who actively engage with the brand. Metric: Generated 500 user-generated content posts using the campaign hashtag #ExploreBeyondLimits ::: **Key messaging :** :::BlockQuote{listRestartPolite="1"} 1.Highlight the durability and comfort of the products, making them ideal for hiking, camping, and other outdoor activities. Showcase the high-quality materials that ensure long-lasting wear. 2.Promote the reflective strips that enhance visibility in low-light conditions, ensuring safety during nighttime activities. 3.Focus on the products’ practical design that caters to the needs of families, making outdoor activities more enjoyable and worry-free. ::: **Start Date** : Select today date eg. **02/05/2026** **End date** : Select any future date eg. **03/31/2026** **Status** : Select **Active** **Channels** : Select **All** by clicking **Email, Paid media, Web & Display** **Region**: Select **EMEA** The changes you make are **Auto saved**. It should look something like below. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_x_-fFrHYPrO37isiTgwx-20260202-172043.png" size="80" width="2776" height="1602" position="center" showCaption="false"} Scroll down to the references section. You can add Product(s) and Persona(s) here. Click on **+ Connect** next to Products and select **The Slot Canyon Active Shorts** and/or other products. Click on **+ Connect** next to Personas and select **Adventurere** and/or other personas. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Va2DSvb7sDWdqIQKzs_62-20260202-174035.png" size="80" width="2796" height="1604" position="center" showCaption="false"} - Scroll down and check the product and persona for this Campaign. You can click on it to see the detail. ::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-UxzGiMoPsP-HlPlntOcQ5-20250617-035914.png" size="80" width="2820" height="1518" position="center" showCaption="false"} It is also possible to export a Word/PDF version of the Campaign by clicking on **Export** button in the upper right corner. This will provide a document that is marketer friendly. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/lM14eJPBVbb7ojueuVqnx-20260202-174626.png" size="80" width="2778" height="1604" position="center" showCaption="false"} - Click the :FontAwesome[]{icon="fa-solid fa-arrow-left"}** icon** to exit the campaign details ::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-24c4-zjy6OrkjwMB8fVWS-20250219-064124.png" size="80" width="1328" height="328" position="center" showCaption="false"} - Click on the **Calendar view** for another way to review campaigns. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/-16efRtJmG3ZSCJQm2GlC-20260202-174939.png) Having the information at hand for a campaign is a great starting point, but now attach some assets which we will be using the campaign. - Click on **Content** tab in the left navigation to manage all your assets, approved experiences and templates. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fclPhjMmi-tC0CuMpIhFa_adobe-genstudio4.png" size="80" width="2772" height="1608" position="center" showCaption="false"} - Since we are looking to market Active Shorts, we can search for all the variations of the `Active Shorts` using the **search bar**. - Once you find your desired asset, click on the :FontAwesome[****]{icon="fa-solid fa-ellipsis"}** icon **next to the title and then **View Details** to review and edit the asset. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/EhcUebyKp3tUIpHFM-lYq_cursor-and-adobe-genstudio2.png" size="80" width="2770" height="1606" position="center" showCaption="false"} - Click on **Edit Details** to edit the metadata for the asset. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/zuZHwW4l09JLqFstU0TXe_adobe-genstudio4.png" size="80" width="2758" height="1614" position="center" showCaption="false"} - Under the **Campaigns** field select the name of your campaign you created previously. Optionally, you can put in other metadata for tracking your asset better. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Vey4Uh2xjVm23xIBs1ngD_screenshot-2026-02-02-at-18-34-43.png" size="80" width="2776" height="1616" position="center" showCaption="false"} - Click on **Save** to save the metadata update of the asset. Once done, the associated campaign will be visible in the metadata. - Click on :FontAwesome[]{icon="fa-solid fa-arrow-left"} **icon** to go back. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xJsuWT2hRNk8uTjq49kwn_adobe-genstudio.png" size="80" width="2774" height="1608" position="center" showCaption="false"} Now, the asset is tagged for the campaign. Lets go back to the campaign once again. - Click on **campaign** menu item from left hand navigation menu. - Click on the campaign you created `[your initials] - WKND Explore Beyond Limits Campaign` eg. **NJ - WKND Explore Beyond Limits Campaign** - Click on **Content** tab. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ZJXDZiBCt5D2konb933_Q_cursor-and-adobe-genstudio6.png" size="80" width="2764" height="1610" position="center" showCaption="false"} :::hint{type="success"} You have now successfully created a campaign and have associated some approved assets to the campaign. :::