--- title: Account Journey Building slug: experian-health-hol/account-journey-building docTags: createdAt: 2024-09-12T05:06:14.048Z --- In this exercise we'll create an account journey targeting your High Value Retail accounts with a nurturing email campaign. Our journey will: - Regionalize communications based on the account location - Personalize messaging and communciation channel based on role within the buying group - Listen for follow up activity on the website and update the buying group status accordingly The final journey will look like this: ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/hn3ky-1hepgpWRfF1d3E__image.png) 1. From the menu, select "**Account Journeys**" on the left navigation bar and click "**Create Account Journey**". ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/TLYX_F04ua3kV2bCARy7B_image.png) 2. Name your journey **"High Value Retail - Supply IQ Nurture - \" **and click to **Create** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xtDqA7I2EcSExg-2rwCEQ_image.png) 3. Select the **High-Value, Engage, Retail Accounts **audience to start the journey ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/mWGjW1dOJemWKS4Eute4R_image.png) 4. Add a Split Paths node and select the **Account audience** radio button ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/yPlBmDoMLjWgfm47T6eKL_image.png) ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/h74KZswOK4UWK6ww0ckn4_image.png) 5. Create two paths for different market regions - HQ - North America - HQ - APAC 6. Add the filter Country to each path condition and add the following country codes to their corresponding region - North America: USA, CA, MX - APAC: JPN, CHN ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bc2cJdnVE7-yFCAbPv44a_image.png) ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6pXjMrz6jQbIbovsNvBjl_image.png) 7. Split paths again for the North America branch and select the** People Audience** radio button. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/snR0irdpKGx2Jq7MUUSh8_image.png) 8. Name the first path **Influencers** and click **Apply condition** option. Select the **Special Filter **condition **Member of Buying Group** and select: - Member of buying Group: **true** - Solution Interest: **SupplyIQ** - Role: **Influencer** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/HaeuYgdCz5yKypF4zk21I_image.png) 9. Flip the **Other people** toggle ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1597oAaG3lxwIfNz5q0o8_image.png) 10. Open the split by clicking on the arrow and add a **Take an Action **node to the new **Influencers** path and the **Other Role **Path. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BlS0fkCI2s_hWJevqdE6C_image.png) We're going to send the influencers a personalized email - but we'll send the other roles to an external customer audience for targeting on Paid and/or Social Media sites like LinkedIn. 11. Add an **Add to external customer audience** node to the **Other Role** path. Create a **new external audience** and name it **HV Retail Decision Makers and Practitioners - *****\{your initials}***. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_Xuy0UnxALB-ael7rkxck_image.png) ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/NmrvwOMiKoKqpUS1mIh-y_image.png) 12. Return to the action for **Influencers **and select the **Send email** action ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/R9HfRgviLlx-V-WUvg5_e_image.png) ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/XPw2sCWj0ZL_yrpDSjfh6_image.png) 13. You can choose to create a new email or you can duplicate an existing Email. For now, duplicate existing email **Bridging the C-Suite Disconnect** and rename it **Bridging the C-Suite Disconnect - \** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/nkH7W_kd1bB_0TeutUjPH_image.png) 14. Next we want to see who reacts to our email and if they visit our landing page or take specific actions we will promote the buying group to a new stage. Add the **Listen for an event **action to the merged path. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RsIgo5SLH4FWF805SMHpy_image.png) 15. Select the **People** event type radio button and select the **Visits Web Page** event. Click the **Edit event** button. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/4yAmq-O2LsmPJpVcBZxNm_image.png) 16. Select the **Name** constraint, change the operator to **contains**, and add **SupplyIQ - Home** as the web page name. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Yk8XDsWT2AEHzE1k3PDf7_image.png) 17. Add a **Timeout **of 7 days to our event ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RTLePPZ1NQlkHj27Ah3LO_image.png) 18. Add a **Take an Action** node to the **Listened to event** path. Select the **Account **radio button and select the **Update Buying Group Status** action from the dropdown. Select the **SupplyIQ** solution interest and enter the status **Engaged**. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/0A7S445eoTa_r87mTVgkP_image.png) 19. Add a **Take an Action** node to the **Timeout** path. Select the **People **radio button, select the action **Add to external customer audience**, and select the **Select **existing radio button and choose the **Profiles that didn't react** audience from the list ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/beOznR8xduJbBMqp_8R9y_image.png)