---
title: Person Journey Building
slug: experian-health-hol/person-journey-building
docTags: 
createdAt: 2026-03-24T15:59:09.354Z
---

In this exercise we'll create a person journey targeting people that have filled out a web form requesting more information about Engage360, a customer onboarding and success platform.

**Goal:** build the framework for a journey that incorporates multiple splits and activations based on buying group composition and customer preferences

## Use Journey Agent

:::hint{type="info"}
## Journey Agent Prompt

Create a B2B person journey that starts with the **Request for Information audience**. Split the journey into two paths based on **buying group completeness**. 
The first path should filter for 100% completeness and the second path should be all other people. The others path should be open ended. The 100% complete path should split paths again by **buying group roles**. The roles are influencers and all other roles. The influencer path should listen for a **demo request event** and then either send an email if the customer's **preferred channel is email** or **request a Marketo campaign**. Add a timeout to the influencer path after demo request event. 
:::

:::hint{type="warning"}
**Try It Yourself**

There are many actions you can program into a person journey. Try using some of the actions below.
:::



## Complete the Person Journey Build

### Start a Journey

Select a Profile audience or an Event audience

### Take an Action

| Action                            | Description                                                                                                                                    |
| --------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| Add to external customer audience | Add a person to a Customer Audience that is used for activation outside of AJO B2B Edition (eg LinkedIn, Target)                               |
| Add to Marketo list               | Add a person to an existing list in Marketo Engage                                                                                             |
| Add to Marketo request campaign   | Add a person to an existing Marketo Engage campaign that is designed to activate from outside of Marketo via the Campaign is Requested Trigger |
| Person Interesting Moment         | Create a customized, detailed event or comment that can be surfaced to sales team or other marketing staff via Marketo Sales Insights          |
| Remove from Marketo list          | Remove a person from an existing list in Marketo Engage                                                                                        |
| Send email                        | Send and email                                                                                                                                 |
| Update person profile             | Update a contact or lead profile profile                                                                                                       |

### Listen for an Event

| Event                        | Description                                                                                                                          |
| ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| Person profile changes       | Listen to changes made to specific attributes to a person's profile. Attributes are limited to those exposed to the journey builder. |
| Lead Operation Score Changed | Listen for a profile score change                                                                                                    |
| Media downloaded content     | Listen for a media download event                                                                                                    |
| Demo Request                 | Listen for a demo request via form fill                                                                                              |
| Web Form Filled Out          | Listen for a specific form fill event                                                                                                |
| Web Page View                | Listen for a specific web page view event                                                                                            |

### Wait

| Configuration | Description                                                                                                                                                                       |
| ------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Type          | Duration or Date                                                                                                                                                                  |
| Duration      | A whole number representing minutes, hours, days, weeks or months.                                                                                                                |
| Period        | A period of time that is specified as minutes, hours, days, or months.                                                                                                            |
| Must end on   | A toggled configuration that allows the user to specify when a wait ends for individual profiles. (eg any profile stopped a wait step may progress after Tuesday at 8:00 AM. PDT. |

### Split Paths

| Filter Type                    | Description                                                                  |
| ------------------------------ | ---------------------------------------------------------------------------- |
| Custom Objects/Special Filters | Person has an account relationship or is a member of a specific buying group |
| Person Attributes              | Attributes that pertain specifically to the person profile                   |