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title: Federated Audience Composition
slug: experian-hol/federated-audience-composition
docTags: 
createdAt: 2025-08-24T20:39:29.451Z
---

**Experience Platform Federated Audience Composition**, an Add-On for customers of Real-Time CDP and/or Journey Optimizer, provides new pathways and expanded access to create audiences from enterprise data warehouses to power brand-initiated **and** in-the-moment experiences.

1. Organizations, especially marketers, can access and consolidate federated and ingested data to build richer Audiences.
2. Customers expect, and organizations need to deliver in-the-moment experiences.
3. Customers expect, and organizations need to address data movement more holistically, keeping the customer's business priorities in mind and ensuring its future-proof.