---
title: High Value Churn Risk Abandoners
slug: experian-hol/high-value-churn-risk-abandoners
docTags: 
createdAt: 2024-02-20T22:22:05.168Z
---

## As part of this section we will create a high value audience of customers who cart abandoners because of the following characteristics:

1. Visited the Luma Site and added some products to their cart but did not purchase
2. Have a Loyalty Tier value of "**Platinum**"
3. Have an Churn score value of **> 0.75**





1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**. 
3. Select **Build Rule**.
4. Click **Create.**
5. Name your segment - ***`High Value Churn Risk Abandoners - (your initials`***
6. Since the first two conditions are the same as the previous segment, we will re-use the existing one to build our new segment.
7. Select **Audiences** on the left pane within the segment UI.
8. Expand **Experience Platform** to expose all currently existing audiences.
9. Search for the Audience you created in the previous exercise. ***(you can search for your initials)***
10. Drag to the main central audience canvas.
11. **Note that it gets dragged into the Attributes section and not the Events section.**
12. Click on the **expand icon** to convert this view into rules. Click **Convert**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/R6GDAAc2FB5O4UcMm66OP_screen-recording-2024-02-22-at-101749-am-1.gif)

13\. Now we have recreated the logic as in the previous segment without having to re-write it.

14\. Now let's expand on this logic by including additional attributes.

15\. Click on **Attributes** in the left segment pane.

16\. Search for the term "**Loyalty".**

17\. Drag and drop the **Loyalty Tier** data point into the **Attributes** section of the canvas.

18\. Set Tier to **Platinum** using the drop down options.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/FIkGC6t1tg3gUZIK_C-Vl_screen-shot-2024-02-22-at-103041-am.png)

19\. Now search for the term "**Churn".**

20\. Drag and drop **Churn Score** below Loyalty Tier to form an AND relation.

21\. Set Churn Score value to **0.75 **using and the logical operator to **greater than or equal to**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/VVe3Z-60H4VUewF94g7IT_screen-shot-2024-02-22-at-103437-am.png)

22\. Set lookback window to **Last 24 Hours**.

23\. Set Evaluation method to **Streaming**.

24\. Review logic is as desired.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/p5bqBA63iVnXPiP6awdVk_screen-shot-2024-02-22-at-103753-am.png)

25\. Click **Save and Close.**