---
title: Basic Journey
slug: fanatics-ajo-hol/basic-journey
description: >-
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

This lab will walk through the steps to create a Basic Email and SMS Journey in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

## Create a Journey

1. Navigate to Journeys 


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image58.png" size="50" isUploading="false" showCaption="false"}
2. Click on “Create Journey”


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image251.png" size="50" isUploading="false" showCaption="false"}
3. Provide a Name and Description. Unclick “Allow Re-Entrance.” Click Ok.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image127.png" size="50" isUploading="false" showCaption="false"}

## Define the Audience

1. Under Orchestration Node, drag the “Read Segment” onto the Canvas.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image51.png" size="50" isUploading="false" showCaption="false"}
2. Change the label to “Silver Loyalty Members”. Click on Select a Segment.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image269.png" size="50" isUploading="false" showCaption="false"}
3. Select “Silver Loyalty Members”. Click Save.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at10.31.38AM.png" size="50" isUploading="false" showCaption="false"}

## Setup Branching

1. Under Orchestration Node, drag the “Condition” after the Read Segment. 


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image223.png" size="50" isUploading="false" showCaption="false"}
2. Add the label “Preferred Channel”. Set Type to “Data Source Condition”. Click on “Add a Path”


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image247.png" size="50" isUploading="false" showCaption="false"}
3. Click Path1 and rename as "Email". Click Path2 and rename as "SMS"


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at10.38.04AM.png" size="50" isUploading="false" showCaption="false"}

## Add Messages

1. Under Actions, drag the Email Action onto the Canvas on Email path and drag SMS Action onto the SMS path.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at10.40.51AM.png" size="50" isUploading="false" showCaption="false"}
2.  Next, we will design the Email and SMS messages. Navigate to the Email Designer Lab from the GitBook navigation menu.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at10.53.00AM.png" size="50" isUploading="false" showCaption="false"}

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