---
title: Campaigns
slug: fanatics-ajo-hol/campaigns
docTags: 
createdAt: 2024-01-16T21:23:20.799Z
---

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}


2. Click on “Create Campaign”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}


3. Click on "In-App Message" under Actions and then choose the "DXDemoAppv2" from the message surface dropdown. Then click Create.

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ufVWAdWWnrjIpC4MTxQvH_screenshot-2024-01-26-at-114718-am.png" size="80" width="764" height="966" position="flex-start" showCaption="false"}
4. Provide a title, description and category (Marketing/Transactional) 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.45.57AM.png" size="88" width="1858" height="618" position="flex-start" showCaption="false"}


5. Under Actions, click 'Edit Content'

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.47.09AM.png" size="88" width="1820" height="476" position="flex-start" showCaption="false"}


6. Within the Message Designer, select "Modal" as the Message layout format

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.51.04AM.png" size="80" width="884" height="466" position="flex-start" showCaption="false"}
7. Choose a button style and Media image from Asset Essentials. 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.50.21AM.png" size="80" width="894" height="798" position="flex-start" showCaption="false"}
8. Provide the Header and Body copy, add personalization as needed.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.53.02AM.png" size="70" width="890" height="360" position="flex-start" showCaption="false"}
9. Add the button along with its label and interaction event.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.54.59AM.png" size="80" width="870" height="580" position="flex-start" showCaption="false"}
10. Review and confirm your message design:

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.23.45AM.png" size="84" width="2310" height="1174" position="flex-start" showCaption="false"}
11. Under Audience, choose 'All Users' or 'Select Audience' to use a previously defined segment. Select appropriate Trigger condition for displaying the message.  

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.44.35AM.png" size="84" width="605" height="411" position="flex-start" showCaption="false"}


12. Define Start and End schedule for the Campaign

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.48.20AM.png" size="86" width="610" height="345" position="flex-start" showCaption="false"}


13. Click Review to Activate

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.49.05AM.png" size="28" width="139" height="51" position="flex-start" showCaption="false"}
14. Confirm your message design and then exit out of the designer.

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.02.41AM.png" size="84" width="2486" height="1280" position="flex-start" showCaption="false"}


15. Next, set up the Audience. Choose appropriate segment or rule. Choose ECID for Identity Namespace and select desired message Trigger option. 

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.05.27AM.png" size="80" width="1838" height="860" position="flex-start" showCaption="false"}
16. Then, set up the Campaign Schedule. Choose desired options for Start and End dates.

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.05.35AM.png" size="80" width="1828" height="686" position="flex-start" showCaption="false"}
17. Finally click 'Review to Activate'. 

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.10.36AM.png" size="32" width="274" height="98" position="flex-start" showCaption="false"}
18. After confirming all settings, click "Activate"

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.11.39AM.png" size="90" width="2472" height="602" position="flex-start" showCaption="false"}
19. End of lab.