---
title: Marketing Touchpoints
slug: fidelity-canada-amm-hol/marketing-touchpoints
docTags: 
createdAt: 2023-12-20T14:32:05.807Z
---

Marketing touchpoints are recipient, individual, and or cookie-level marketing events used to evaluate the impact of marketing investments on numeric or revenue-based conversions.

You define marketing touchpoints to assist you in attribution analysis.

### Marketing Touchpoints

- Navigate to **Harmonized datasets** then select **Marketing touchpoints ** in the Mix Modeler UI.
- Click on **Add marketing touchpoint**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/MtihrTCXEvQ8MY7vLAJY-_image.png)

- For your first marketing touchpoint, let's configure a paid email send. Configure the marketing touchpoint as following:

Touchpoint name = Email + {Initials}

Touchpoint Rule = Channel is Email, Organic

Touchpoint volume = Clicks

Touchpoint spend = Select (Leave as the default)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8P0UxKNa3sNc-3egfJeuu_screenshot-2024-05-30-at-113650-am.png)

- Click **Create**.
- For your the next marketing touchpoint, let's configure a paid social. Configure the marketing touchpoint as following:

Touchpoint name = Paid Facebook + {Initials}

Touchpoint Rule = Channel is Paid Social Facebook

Touchpoint volume = Impressions

Touchpoint spend = Spend

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/tMZYNJn7QJXm46iKSOOWy_screenshot-2024-05-30-at-113759-am.png)

- Click **Create**.

**Congratulations!** You have completed the Marketing Touchpoints exercise.