---
title: Journey 3: Boost Go-live
slug: flutter-crm-pillar/journey-3-boost-go-live
docTags: 
createdAt: 2025-03-06T13:08:49.517Z
---

In our Boost Go-live Journey, we want to:

- Send personalised communication to all Players that have a bet placed on a specific boosted event.
- We want to send the communication with the Boost goes live.
- This communication will be personalised with the details of the boosted event.
- If the Player does not engage with the communication about the boost event, we want to re-target them with an offer to incentivise them to bet on the next events. This communication will be delivered via their preferred channel.

![](https://api.archbee.com/api/optimize/Kr9jNQk3X89PNSZafWHK9-E03RPP3BclXoBXwtsiKsz-20250508-112059.png)

### Key Steps for Building the Journey:

- **Audience Creation**: We will define the target audience using data from customer profiles, to ensure the journey reaches the right individuals; in the workshop example this is all Players with an active bet.
- **Event/Action Configuration**: We will set up key triggers and actions within the customer journey, such as the Trigger for the boost event, email opens, or actions to notify CPP of the relevant promotion/offer to be credited.
- **Offer Creation**: We will develop tailored offers for users based on their interactions, preferences, and value tier in the journey.
- **Content Creation**: We will compose Email and Push messages with relevant content for the customers, some of which will be generated using AI.
- **Journey Testing**: After building out the core elements, we will test the customer journey to ensure seamless orchestration, allowing you to fine-tune the experience before launch.