---
title: Credit Card Opportunity Customers
slug: gm-ajo-hol-sep-2025/credit-card-opportunity-customers
docTags: 
createdAt: 2024-02-20T19:27:10.358Z
---

(Note:  Selected audiences created in the actual HOL may vary slightly from the steps below, due to presenter preferences, industry vertical or data being loaded at the time of the HOL.)

In this exercise, we'll create a **"Credit Card Opportunity Audience".**

In the left-hand navigation panel, click Segments.

In the top right corner of the screen, click **Create Audience**. Click **Build Rule.**

![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAEP/image4.png)

![](https://adbecdn.azureedge.net/labs/archbee/CreditSuisseAEP/image6.png)

Under **Fields,** click **Events.**

Within Events, search for the following data field path

**XDM ExperienceEvent > Web > Web page details > URL**

Alternatively, you can search "URL" in the search bar.

Drag and drop the **URL **field. Enter the following value: [https://dsn.adobe.com/web/aajani-U8UW/credit-cards](https://dsn.adobe.com/web/aajani-U8UW/credit-cards)

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/tbobtzx2Z3AUVt9Inq7NT_image.png)

In the **Fields** bar, select **Attributes.**

Search **creditCard.**

Drag and drop the **creditCardType **field

Change the operator to **"does not exist".** 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/CZc3QXcnj0Xub5uehXGGs_image.png)

Name your segment: **Credit Card Opportunity - Your Name.**

End of Lab.