---
title: Campaigns & Experiments
slug: gmcan-lab-ajo/campaigns-and-experiments
docTags: 
createdAt: 2026-03-25T19:11:18.363Z
---

Let's now create an Experiment using a Campaign to launch it. 

# Creating a Campaign

- Under Orchestration, click Campaign
- Click create campaign
- Select Scheduled - Marketing
- Provide a Name: "UC2 - Experiment - Initials"

## Configure Experiment

- Click on the Actions Tab.
- Click Add Action
- Select Email
- Select Email-Marketing
- Rule Set: Channel Rule Set
- Check Track Email Opens and track clicks on Links and buttons in email
- Click Create Experiment
- Name Your Experiment: Nurture Campaign Test - Initials
- Select a Success Metric
- Select a hold out group
- Click Add Treatment
- Click Save
- Navigate to the Content Tab

## Add Treatments

- For Variant A, click Content template
- Select UC2: Template A
- For Variant B, click Content Template
- Select UC2: Template B

## Select Audience

- Navigate to the Audience Tab
- Select the Identity Type as Email
- Click Select Audience
- Select UC1: Requested Quote - Nurture

## Define a Schedule

- Navigate to the Schedule Tab
- Make changes as you desired. 
- Click Review to Activate

**Treatment A**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8ulF4QgovJ0GU2Uirz0py_screenshot-2026-03-25-at-70221apm.png)

**Treatment B**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PbL2G55rUtleoVS83YpS0_screenshot-2026-03-25-at-70252apm.png)

**Congratulations, you have completed working with campaigns and experiments. However, in order to complete this campaign, you must now complete Experience Decision Labs.**