---
title: Create a Strategy
slug: gmcan-lab-ajo/create-a-strategy
docTags: 
createdAt: 2025-09-05T22:11:50.390Z
---

Now that we have our offer items inside of collections, and we know how to rank them. It is time to develop our selection strategy. 

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-9oNnoeSC5XnYoR4NNLH7q-20250905-221323.png)

## Creating a Selection Strategy

- Click on Selection Strategies
- Click Create Selection Strategy
- Name your Selection Strategy: March 2026 Campaign + Initials"
- Click Select Collection and select your collection
- For eligibility lets select an audience: 
- Click Save
- For the Ranking Method. Leave Offer priority.
- Click Create.

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-FP00b_ysvJlND-c_p-UY2-20250905-222005.png)

**Congratulations, you are ready to create an Email Placement**