---
title: Journeys
slug: gmcan-lab-ajo/journeys
description: >-
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

This Lab will allow you to create the same journey as use case 1. 

:::ExpandableHeading
## Use Case Brief

Setup a Journey that has the ability to orchestrate personalized, multi-step journeys for different lead types across multiple GM brands, leverage brand, model, dealer, and behavioral data to drive engagement and conversion. 

### Journey Steps Concept

1. Trigger Journey Request a Quote submission
2. Check for Consent for Email
3. Blast First Email as a response back to the Quote Submission
   1. The email must be personalized with the quote information such as dealer, car, and user information. Must be brand aware. 
4. For those customers who do not open the initial email within 2 days, let's follow up with another email. Different Subject Line. 
5. If User clicks on second email, let's target him on the web. This will be on for 14 days. 
6. After the 14 days, let's nudge the consumer with an SMS. Invite him to check our inventory.
7. Follow up with an in app only for those that are current customers. 
8. The Journey Should Have the Following Global Rule Sets Configured:
   1. Journey Rule Set (Maximum of concurrent Journeys)
   2. Channel Rule Set (Maximum of Total Messages by Month)
   3. This Journey should have the highest priority 
:::

## Create  and Configure a Journey

1. Navigate to Journeys 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image58.png" size="50" isUploading="false" width="178" height="71" darkWidth="178" darkHeight="71" showCaption="false"}
2. Click on “Create Journey”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image251.png" size="50" isUploading="false" width="130" height="44" darkWidth="130" darkHeight="44" showCaption="false"}
3. Provide a Name and Description 
4. Add a start date for tomorrow
5. Scroll Down to section **Conflict management**
6. Select Rule Set: **Journey Rule Set**
7. Add a priority. Click Potential Conflicts

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/vMrEUMJ_Gb0s6zenMf-p1-20260325-181252.png" size="36" width="351" height="658" position="center" showCaption="false"}

## Build The Journey Steps

1. Under Events, find, drag and drop the **RequestedQuote** Event node onto the Canvas.
2. From the Orchestration, find, drag and drop the **Condition **node next to the event.
   1. Label PrefChannel 
   2. Label the Path with email
   3. Click on the pencil
   4. From the **Context **Folder Under **RequestedQuote > \_adobedemoamericas275 > customerInformation > preferredChannel **is equal to "email
   5. Click **Ok.**
   6. Click **Show path for other cases than the ones above. **
   7. Click **Save.**
3. From **Actions,** find, drag and drop the **Action **onto the Email path and chose **email**.
4. Label the email node with **First Email**.
5. From the Events, Drop a **Reaction** Node. 
6. Select the Action (First Email), and the Event (email opened). 
7. Check **Define the event timeout and wait for **2 days
8. Check "Set a timeout path"
9. Click** Save.**
10. On our time out path, drag and drop another **action** node and select **email**.
11. Label the email with **Not Engaged Customer (reminder)**
12. From the **Events**, drag and drop the **Reaction** node again. 
13. **Set it up for Clicks. **Do not add timeout.
14. From the Actions, drag and drop the **Action node**, and select **Code-based experience.**
15. Set the **Wait for 14 days.**
16. Drag and Drop an **Action** next to the wait, and select **SMS.**
17. Lastly, drag and drop another **Action node**. Select **In-App message**. Set the **Wait** for **5 days.**

Your Journey should look like (With a few warnings on the Actions):

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ic1u45-N-EP7zsIrVuzeS-20260325-183358.png)

**Congratulations, you have configured your journey. Next, we need to configure the actions. Let's Move to the Message Designer Labs.**