---
title: Insights
slug: gspem-hol-tokyo/insights
docTags: 
createdAt: 2024-10-17T17:59:11.435Z
---

## Description

Adobe GenStudio for Performance Marketing Insights provides advanced analytics and insights into content performance that can help you make data-driven decisions.

From the Insights dashboard, you can:

- **Identify the most effective content**: Pinpoint which content performs best for different audiences and tailor future content or campaigns for trending preferences.
- **Optimize low-performing content**: Find content that is not performing well and use the integrated generative AI to create variations immediately, potentially improving its effectiveness without starting from scratch.
- **Revitalize high-performing content**: Take successful content and tweak it to refresh the experience for the audience or adapt hero content for use in new campaigns, potentially extending its lifecycle and performance.

## Content Performance

With the information about the upcoming campaign available you will now use metrics from past campaigns to inform the email marketing experiences you are about to create.

- Begin by navigating to the Insights area

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- Insights is divided into four main sections
  - Channels
  - Experiences
  - Assets
  - Attributes
- In Channels select the Meta campaign name for Trailblazer Series which appears to be driving a high number of clicks

::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-0424NKNoHSgpKr9YsSv7p-20241029-144922.png" size="80" width="2978" height="1018" position="center" showCaption="false"}

In this Experiences section you can now see the experiences that have been generated for this Meta campaign.

- Click on the Blaze New Trails with WKND’s Trail Model Pants experience

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- You can now review the performance of this experience across different ad placements with the left and right arrows

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/-o7Wp36RqSbsBdCDucNKv_image.png)

Scroll down and check the attributes that describe this experience.  



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/WEhw_sfEbso8IESJYuJ-j_image.png)

You have now identified attributes for the experience you will be looking to create including tags such as explore and adventure, as well as inspirational tones.

## Asset Attributes

Along with AI-tagged attributes being tagged to experiences, the same process occurs with assets. You will now view those attributes to identify the best assets to use for your new email marketing.

- Click the left arrow to exit this experience

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- Click on the Attributes section of Insights

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- Click on the filter icon to show the options
- Click on the Attribute category

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- Select the option for Scenes

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- Review the list of scene attributes

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From this list, you can see that attributes such as mountain, lake and forest are driving engagement that you can use for identifying assets to use for your email campaign.