---
title: 2.1 Review & Approval
slug: gspem-xp/21-review-and-approval
docTags: 
createdAt: 2026-03-24T23:31:32.410Z
---

## Exercise 2.1: Submitting Content for Review and Approval

**Duration:** 5 minutes

### Understanding the Review and Approval Workflow

GenStudio for Performance Marketing includes built-in review and approval capabilities that integrate with Adobe Workfront Proof. When a marketer submits generated content for approval, designated reviewers receive notifications, review the content directly within GenStudio or in the Workfront Proof viewer, add comments and markup, and render a decision: Approved or Needs Work. All designated approvers must approve before content can be published to Content.

**Value for Your Organization:**

- Built-in approval workflow eliminates tool-switching between creation and governance
- Workfront Proof integration provides robust markup, annotation, and decision-tracking capabilities
- Full audit trail of comments, decisions, and revisions supports compliance and accountability
- Draft status tracking (Notified, Needs Work, Approved) keeps all stakeholders aligned

### Step-by-Step Instructions

**Step 1: Select variants and request approval**

- On the Canvas, identify the variants with strong brand compliance scores from Segment 1
- Click the** "Request approval"** button in the top toolbar

  ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/pEuqjF-GR9FC8qlBAqDVo-20260403-155904.png)
- In the approval dialog, to simulate adding designated reviewers (e.g., Brand Manager, Creative Director), please add **your user name**
- Optionally add context for the reviewers in the **Message** panel, then click **Send**

**Step 2: Observe the draft status change**

- The draft status changes to "Notified"
- Approvers receive email and in-app notifications with a link to review the content. Click on the Notification.

  ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PzmM4MO-rkhowbvUsZUhM-20260403-160013.png)

**Step 3: Review the approver experience**

- The approver opens the review link in GenStudio
- Reviewers see the submitted variants alongside brand compliance data and content check results
- They add comments, draw markup annotations, and render a decision: **Approved or Needs Work**

**Step 4: Confirm approval and publish**

- Once all designated approvers have approved, the draft status changes to "Approved"

  ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/TRCLo49_Qm3rVcqUNnC-l-20260403-160113.png)
- Click **"Publish" **in the toolbar to save the approved experience to the Content library
- The experience is now available for activation and for other team members to discover and reuse

### Checkpoint

✓ Can you see the approval status of your submitted variants, and do you understand how the draft moves from Notified through Needs Work to Approved?

**Tip:** Organizations with established Workfront Proof workflows can leverage approval templates to pre-configure reviewer lists, routing rules, and decision options. The performance marketer never needs to manually select reviewers; the governance routing is built into the workflow.