---
title: Adding ExD to Campaigns
slug: hertz-ajo-hol-sep-2025/adding-exd-to-campaigns
docTags:
createdAt: 2025-09-08T15:12:19.627Z
---
Experience Decision is supported on both Journey Optimizer Campaigns and Journeys. Both of them are capable of running Code-Base-Experiences. This is what we will be creating. Future channels will be adding before this year ends being email the first one.
## Creating a Campaign
- On the Nav, click Campaigns, under Journey Management
- Then click Create Campaign
- Select Schedule - Marketing and click Confirm
- Add a Name to the campaign: TopRibbon - ATT Plans Summer Campaign + Initials
- Click on Actions Tab
- Click on Add Action and select Code-based experience
- Select our Ribbon Offers
- Click Edit Content
## Creating a Decision Policy
:::hint{type="info"}
Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content to deliver for each audience member. Their goal is to select the best offers for each profile, while the campaign/journey authoring allows you to indicate how the selected decision items should be presented, including which item attributes to be included in the message.
:::
- Click on Edit Code button.
- On the menu for the code editor, select decision policy, and then click Add decision policy.
- Give it a name: TopRibbon - Summer Campaign 2025 - Initials
- Number of items: 1
- Click Next.
- Select a strategy sequence by click the Add button
- Click Selection Strategy and select your stategy.
- Click select fallback and select Registered Offers and save. Click Next. Click Create
- Click on Edit Code button again.
- Click on Decision Policy.
- Notice that we are now under our TopRibbon policy. Now we must insert it into the editor. Click on the button called "+ Insert Policy"
## Map Offer Item Attributes to Content
- Now, in row 2 in the code editor, copy and paste the following HTML
```html
```
- On the "scr" click on the empty quotes to place your cursor.
- Then, on the Policy folders, click the folders \_adobedemoamericas275 > content > mediaAssets > image > sourceURL and click the plus sign next to it so its added as the source of the image.
- Go back to the content folder.
- Click textContent > BriefMessage and click the plus sign to add after the closing tag of the **img**.
- Click Save and Close.
- Review to Activate.
**Congratulations, this concludes the Experience Decision Labs, Next Offer Decision**