---
title: Audiences
slug: hertz-ajo-hol-sep-2025/audiences
description: Create a real-time Edge Segment using Adobe Journey Optimizer
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

## As part of this section we will create Audiences in Adobe Experience Platform:

(Note:  Selected audiences used in the actual HOL may vary slightly from the steps below, due to presenter preferences, industry vertical or data being loaded at the time of the HOL.)

**Cart Abandoners: **

         This is an Event data based segment. It will include loyalty customers who;

- Visited the site and added some products to their cart but did not purchase