---
title: Basic Journey
slug: hinge-ajo-hol/basic-journey
description: >-
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

This lab will walk through the steps to create a Basic Journey in Adobe Journey Optimizer.

(**NOTE**:  Some exercises may vary during the actual Hands on Lab versus what is listed in the HOL Page, due to industry setup and / or Presenter preferences.)

## Create a Journey

1. Navigate to Journeys 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image58.png" size="50" isUploading="false" width="178" height="71" darkWidth="178" darkHeight="71" showCaption="false"}
2. Click on “Create Journey”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image251.png" size="32" width="130" height="44" darkWidth="130" darkHeight="44" position="center" showCaption="false"}
3. From the next menu, select "Create from Scratch":  

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_dh6gctwoyoQRdlqSODV9-20260505-125439.jpg" size="72" width="463" height="436" position="center" showCaption="false"}

4. Under Journey Properties on the right side, provide a Name and Description. Unclick “Allow Re-Entrance.” Click Ok.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image127.png" size="50" isUploading="false" width="1045" height="538" darkWidth="1045" darkHeight="538" showCaption="false"}

## Define the Audience

1. Under Orchestration Node, drag the “Read Audience” onto the Canvas.

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/QLgb_9SAp5UOcsSSfP4WG-20260505-130425.jpg" size="44" width="261" height="339" position="center" showCaption="false"}

2. Change the label to “Gold Loyalty Members”. Click on the Audience box to select an Audience to use.  Additionally, click on Namespace and select the "Email" Namespace.

   ![](https://api.archbee.com/api/optimize/uPOtL7uv91chg_DkhmUnr-RaGh4jsDfAY4gX0ix-hV3-20250908-150701.jpg)
3. Select “Gold Loyalty Members”. Click Save.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at10.31.38AM.png" size="50" isUploading="false" width="2158" height="1008" darkWidth="2158" darkHeight="1008" showCaption="false"}

## Setup Branching

1. Under Orchestration Node, drag the “Optimize” node after the Read Segment. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RQjeJBUrbz7o9AiYNBHjt-20260505-130830.jpg)

2. Add the label “Preferred Channel”. Set Type to “Data Source Condition”. Click on “Add a Path” 2 times:

   ![](https://api.archbee.com/api/optimize/uPOtL7uv91chg_DkhmUnr-X3StY9bN1NWyxX1PE4bSP-20250908-150958.jpg)
3. Click Path1 and rename as "Email". Click Path2 and rename as "Push". Click Path3 and rename it to "SMS" or "Text":

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at10.38.04AM.png" size="50" isUploading="false" width="1758" height="904" darkWidth="1758" darkHeight="904" showCaption="false"}
4. Expand the Email path, and click on the Expression Field. Search for the attribute "preferred channel", and drag and drop it into the canvas.  From the list of available channels, select "Email" for the email channel and click "OK":  

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xBxHaumACnUi7aYzEp9Ww_screenshot-2024-06-17-at-53156-pm.png)
5. Repeat Step 4 for SMS and Push. 

## Add Messages

1. Under Actions, drag the Action Node onto the Canvas on the Email path.  Select the "Email" action type.  Do the same for the Push and SMS Paths:

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1HYZfcUFnCtnOj3S4fJD7-20260505-173938.jpg" size="62" width="1036" height="696" position="center" showCaption="false"}

::Image[]{src="https://api.archbee.com/api/optimize/uPOtL7uv91chg_DkhmUnr-vn8M7HcX3GYdaCu0fom4Y-20250908-151411.jpg" size="100" width="1420" height="715" position="center" showCaption="false" indent="2"}

2. Next, we will design the Email, Push and SMS Messages in the next exercises.
3. [Email Designer Exercise](https://tvdocs.adobe.com/hinge-ajo-hol/email-designer)