---
title: Form Abandoners Basic
slug: hinge-ajo-hol/form-abandoners-basic
docTags: 
createdAt: 2024-02-20T19:27:10.358Z
---

## As part of this section we will create an event based audience of customers who:

- Visited the we.Healthcare Site and started filling out a form to sign up for coverage but did not finish



1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/DJ0T3fpYlLpH2DtbiB6RT_screen-shot-2024-02-22-at-83922-am.png)

  3\. Select **Build Rule**.

  4\. Click **Create.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ktcZQ9eyPaBMmiJv1kjTx_screen-shot-2024-02-20-at-30319-pm.png)

5\. Explore the segmentation canvas. This canvas allows marketers to build audiences from ALL existing attributes and events available on the real-time customer profile.

6\. Name your segment - ***`HOL Form Abandoners Basic (your initials)`***

7\. Since this is an Event-based audience, click on **Events** in the left tab on the canvas. This selection will expose all event based data points that have been onboarded.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/EgPjV2mDQ9jB7gAXM3Gry_screen-shot-2024-02-22-at-85707-am.png)

8. Search for **"Page Views" **to locate the web page view event.

9. Drag it to the canvas.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_ED70de4tO8TTqB8lSmtL-20251106-213125.png)

10\. Click on the Page View event box.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/jJffttQ9083-1McnfUlaV-20251106-213252.png)

11\. Search for events for "**Page"**

12\. Click on the **Web page details** directory.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/cD42dZg_fIJ0SmhDr9f2N-20251106-213446.png)

13\. Drag the **Name **data point to the **Add event field** box under Event Rules.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/zIbF6UEuSFciWT3X-pkvp-20251106-213643.png)

14\. Change the logical operator to **contains**

15\. Type and enter "**Enrollment 1/3"** as the page name value.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/j9Xi2yt6BZjewMpjQUjna-20251106-213838.png)



16.  Search for the term "**eventType"** to start the new condition.

17. Drag the "**eventType"** event type to the right edge of the page views.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/VyLXA35hJEUgBdotmqjuK-20251106-214423.png)

18\. Click on the "**Any**" event type

19\. Change the operator to **Contains**

20. Enter the value "**web.planEnrollment.finished**" in the box

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6dmHGxB05vp__el_7MIyj-20251106-215211.png)

21. change **Include** drop down to **Exclude**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/67n1oXKRo--m_khHgnPzT-20251106-215238.png)

22. Set lookback window to **Last 24 hours**. (optional)

23. Set evaluation method to **Batch.**

24\. Review logic is as desired. We have created a condition which looks at customers who have added products to their cart and then have not hit the order confirmation page, thereby making them cart abandoners.

25. Click **Publish**.