---
title: Create a journey
slug: hol-af/create-a-journey
description: >-
docTags: 
createdAt: 2023-10-26T14:49:31.145Z
---

## Create the Journey

Navigate to Journeys and click to Create Journey.  

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/XHUUvMfYHIyq3km5pHlNy_image.png)

Give your journey a name that you will recognise later, eg. *`[Your name] - Abandoned Cart Retargeting. `* 
Click Ok.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/SOJ0dcngmd9SzUBgKKkYX_image.png)

Under Events, drag the AddToCart event to the canvas. Click Save. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/fAbe_6IduQN9idfg6wHIE_image.png)

Now, only because there are a lot of us building the same journey, let's filter to include only your profile record.  We can do this using a condition.   Drag a **condition** activity to the canvas, then click in the properties to edit the **condition expression**. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/sTvbI__mm6RxcL3YJmm9M_image.png)

Search for **email.   **Select the email field under **ExperiencePlatform/ProfileFieldGroup/profile**. Add a condition that the email equals the customer email address you've been using for the lab.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/J-cUE7lOaf-mf4sK2yN1F_image.png)

Now drag the **Purchase **event to canvas. In the Event properties, tick the **Define the event timeout** checkbox, set the wait time to **30 sec** and tick the **Set a timeout path**. Click Ok.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Rdn0Zn_xHfuXHgkiglsQp_image.png)

## Add Email Message

Under Actions, drag an **Email** activity onto the timeout branch. Select the **Email Surface** that is available. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/j9bsaTth1uZHsFyP7dr93_image.png)



Click on **Edit Content.   **Add a **subject** line and click on **Edit email body **button.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1FyWIq33kjhtTVGFIMRI2_image.png)



Go to **saved templates** tab and select the**  HOL Luma Template.**

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-yG5xgPS81cta6wqaZDqlg-20240803-054506.png)

Click **Use this template**, add some content.

Now let's personalise the email and add the customers first name to the headline.  Place the cursor where you want the name to go, then click on the **personalisation icon.  **

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-Tgmsveiqa6RJ3XQtzODe5-20240803-054740.png)

Under **Profile Attributes, **search for **first, **then select the first name field under **Person > Full Name.   **

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KH-xxojmMRfW80sV3I0gz_image.png)

Click **Save **to insert the personalisation. 

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-jr7a5Ew1FAprN4sGdoJN1-20240803-054952.png)

Let's use Adobe's AI Assistant now to change the banner image we're going to use in our email.   Click on the **banner image** and then click on the **AI Assitant icon** in the far right navigation.

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-uX2qC15dDSTl8Ut_xf5nI-20240803-055440.jpeg)

Add a text prompt for your new image.  It can be whatever you want, but remember that Adobe's AI is commercially safe, it only trains on imagery already licensed through Adobe Stock or without copyright.  Keep your terms generic like **An empty shopping cart with clothes.   **Click **Generate** to see the variations.  

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-5L24J4gGx_ZnbWgXWumGb-20240803-055832.png)

Click **Preview **to show the variations and either select one or update the prompt to regenerate.   Select the one you want to use and click **Select **to save the image and  the click on **Next** 

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-jwFFXJq-4b5BsS7xAO0df-20240803-060043.png)

Save the new image in the **Luma Brand **folder of the asset repository. 

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-06eHdj9f9q_zIo1o8urKz-20240803-060250.png)

Update any other elements of the email content as desired and click **Save.   **

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-RuuvH2qX7cUD2e0RjaCmx-20240803-060452.png)

Return to your journey using the arrow on the top left.  Click **Ok **on the email properties once you're back in the journey.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/y4IPvET7UY1IZ3q8balwX_image.png)

You've completed creating the journey.  

## Publish the Journey

1. Click to publish the journey 

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/wO3zEmrCsGKUffGuVcEWq_image.png)
2. Confirm to publish in the popup. Your journey should now be **Live.   **

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8GM1J-E9vwsCRsVKipkVQ_image.png)

## Trigger your Journey

:::hint{type="info"}
Switch to your **Customer Profile** for this exercise.   
:::

1. Go back to the demo website and add a product to your cart.   Sending this event will trigger the journey and we should receive your email shortly.    

2. You can check the journey reports to see if your journey was triggered. Click **View report. **

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/9PmirOIFlg2eA_Z0aTVS8_image.png)
3. Switch to **Last 24 hours **report

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KYMRkNs_vFenpqc7HNUri_image.png)
4. After 5 mins, refresh the report and you should see your profile has progressed passed the submit timeout and to the email activity.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/0jEYMXHx_-n0NSsp7R6_U_image.png)
5. Your email will arrive at our shared mailbox and will be shown on the screen at the front.  

:::hint{type="success"}
You've now created a real-time journey and successfully triggered it from the customer website.  
:::