---
title: Fall Out Analysis
slug: hol-af/fall-out-analysis
docTags: 
createdAt: 2024-08-04T11:17:11.708Z
---

## Fallout Visualisation

The Fallout visualisation is great for understanding customer paths when there are specific points or events you want to account for. For example, measuring which customers are starting a journey such as a purchase  and understand where they drop off. 

1. Add a new **visualisation** to your dashboard by clicking the **+ **icon inside the panel at the bottom.  Select the icon that looks like a **Funnel**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/qNbRpWZ44ju6UMVFnnJ14_image.png)

The fallout will start with all people.   It then requires you to add the touch points in the process that you want to measure fall-through on as well as fall-out for.   

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/0Vra-dpY_0s_OvOY4P2_z_image.png)

2\. From the Components menu, drill into the values for **pageNames **and search for **purchase.  **

- Drag **purchase: step 1** into the Add Touchpoint drop zone, just under **all people**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/3lBcU3XEPMzAe8SN6uzBi_image.png)

3\. Repeat the process for **purchase: step 2** and **purchase: thank you** 

4\. Rename your fallout to **Purchase Abandonment**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/yt_0Vu4B4xHUuwghzHvoU_image.png)

5\. Finally hit **Ctrl/Command S** to Save your project.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/b4WjfeArsf89WbmA2zouw_image.png)

This is a great way to understand if your application process is too complex and need to be optimized. 

:::hint{type="success"}
Congratulations, this completes the fall out exercise
:::