---
title: Create audience Profile Attribute
slug: hol-apollo-healthcare/create-audience-profile-attribute
description: In this exercise we'll be creating an audience that we can use in our journey.
docTags: 
createdAt: 2024-01-30T23:03:21.354Z
---

In this exercise we'll be creating an audience of users who have enrolled for Medicare plan. 

## Audience overview

To get an overview of all audiences :

1. In the menu on the left side, under **Customer**, click on **Audiences**. You will see a overview with all existing audiences.

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-ceokYO6vpGVLyYAK3rg5f-20250811-191418.png)

## Creating an audience

We'll be creating an audience that contains all customers that are part of the WKND Club loyalty program. We can determine this by checking if a customer has a loyalty ID.

1. Click on **Create audience**. A pop-up will open, choose `Build rule` and click **Create**.You'll be taken to the **Audience builder**. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/IoB0nVWKF7IKUr36rolf3_image.png)

1. Set the **name** to `[your last Name-userno.] - Medicare Plan Enrolled Members`. e.g. `rawat-31 - ``Medicare Plan Enrolled Members`.
2.
3. In the **Attributes** tab, search for `healthPlan`. Drag the `healthPlan` attribute to the middle of the screen.
4. Change the expression to **`healthPlan`** `exists` using the dropdown.
5. Set the **evaluation method** to `edge`
6. Your screen should look like the image below. 

![](https://api.archbee.com/api/optimize/6iBmbe6wggbgADMY4vAvt-q2Rmg2U047XWrSV8ci6Ue-20250811-192102.png)

At each step in defining your audience, you can get an estimate of the audience's population:

- Click on **Refresh Estimates**. 

You will then see an estimation of your current audience size. This is very helpful for a business user, so that they can see the impact of certain attributes on the resulting audience size.

6\. Click **Publish** to finish and save your audience.

You will be taken to the **Audience summary** screen, outlining your audience definition.

:::hint{type="success"}
You have now successfully created an audience using the Adobe Experience Platform Audience Builder.
:::