---
title: New Content - On brand image
slug: hol-gspem-commonwealth-bank/new-content-on-brand-image
docTags: 
createdAt: 2025-04-30T06:06:41.558Z
---

# Description

In this example, you will be guided to generate On brand images using Create within GenStudio for Performance Marketing. To create an effective on-brand image, the Adobe team has played the role of Brand Manager and added the recommended brand guidelines for WKND, and will provide guidance on the basics of crafting a prompt.

## Select Image

To create a new on brand image, you will use an existing and approved image as a reference to generate a new image.

**To select an image**

- Click on Create in the left sidebar, and then click the On brand images option

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-LoWWf8gklUUT_XZ4q49x--20250430-082551.png" size="80" width="1354" height="791" position="center" showCaption="false"}

- Select the Campaign as WKND - Explore Beyond Limits Campaign in the filter and select the image "Rios Shirt - Lifestyle Backpacking" and then click on Use.

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-BSNyWy9w6K4j8XnLzYmcl-20250430-083035.png" size="84" width="1812" height="907" position="center" showCaption="false"}

- Clicking on Use button on the above screen brings up a screen where certain paramaters around the brand needs to be selected. The parameters are 
  - Brand
  - Image Category
  - Model
  - Aspect ratio for the image to be generated
  - Style reference

:::hint{type="info"}
The selected image for style reference can be up to 10MB in size.
:::



::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-22-hfJ09Qt1MbuLTfmQwS-20250430-085513.png" size="86" width="1828" height="901" position="center" showCaption="false"}

## Enter a prompt

Crafting effective prompts is an important part of the generation process in Create. 

After parameters are selected, craft a prompt using natural language to start generating content for your image. Detailed prompts yield higher quality output than vague or indescriptive prompts.

See [Write effective prompts](https://experienceleague.adobe.com/en/docs/genstudio/user-guide/intro/effective-prompts) to learn more about writing prompts.

**To enter a prompt**

- Begin by entering text for the prompt in the highlighted area

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-1MnZv2EmX6lUeWsGEp9a5-20250430-090109.png" size="76" width="1479" height="155" position="center" showCaption="false"}

- Enter the text description below, and then click the Generate button

```none
Generate an image showing the person wearing a shirt and riding a bicycle on a country road facing towards you
```

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-G2J7TtJhqpoSjWzSayCBs-20250430-090353.png" size="92" width="1827" height="901" position="center" showCaption="false"}

By default, four variations—all fueled by the prompt, guidelines, and content you added—are generated and shown in the Canvas.

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-6fRxVRmA6Fcd1b_CF4PTF-20250507-020411.png" size="82" width="3262" height="1596" position="center" showCaption="false"}

- Note that each variation is given a Brand Validation score

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-SNSLrIi-P4fs1O5Vjdd3g-20250507-020825.png" size="80" width="1028" height="1146" position="center" showCaption="false"}

- Click your draft title to name it something memorable like "your initials Image – Rios Shirts".

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-cE14Rjayehd7T9vlTxsCl-20250507-021106.png" size="80" width="1986" height="776" position="center" showCaption="false"}

## Publish the Image

- The next step is to publish the image to make it available under Content for all the users.
- Click on Publish.

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-JkpDV3YYRDWB_WOTdIUIA-20250507-021354.png" size="80" width="1218" height="732" position="center" showCaption="false"}

- This brings up a screen where other important information such as Campaigns and Channels needs to be entered.
- Please select WKND - Explore Beyond Limits Campaign and Email, Meta ads and Banner and Display ads for Channel.
- Click on Publish which will make the image available under Content for all the performance marketers.

::Image[]{src="https://api.archbee.com/api/optimize/Zvt1ydlvMvztE5FULc8JG-mS0RJFuMWLEfqgbn1aqTk-20250507-021753.png" size="80" width="3046" height="1460" position="center" showCaption="false"}