--- title: Journey Building slug: hol-lgcns/journey-building docTags: createdAt: 2024-09-12T05:06:14.048Z --- In this exercise we'll create an account journey targeting your High Value Retail accounts with a nurturing email campaign. Our journey will: - Regionalize communications based on the account location - Personalize messaging and communciation channel based on role within the buying group - Listen for follow up activity on the website and update the buying group status accordingly The final journey will look like this: ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/hn3ky-1hepgpWRfF1d3E__image.png) 1. From the menu, select "**Account Journeys**" on the left navigation bar and click "**Create Account Journey**". ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/TLYX_F04ua3kV2bCARy7B_image.png) 2. Name your journey **"High Value Retail - Supply IQ Nurture - \" **and click to **Create** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xtDqA7I2EcSExg-2rwCEQ_image.png) 3. Select the **account audience** you created earlier to start the journey ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Vy3lNs0R8xialzEevxo46_image.png) 4. Add a Split Paths node and select the **Split paths by Accounts** radio button ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/yPlBmDoMLjWgfm47T6eKL_image.png) 5. Create two paths for different market regions - North America - Asia Pacific 6. Add the filter Country to each path condition and add the following country codes to their corresponding region - APAC: JPN and CHN - North America: USA, CA, MX ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/aw_AL_e-35X7SCYTUv8Ya_image.png) ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6pXjMrz6jQbIbovsNvBjl_image.png) 7. Split paths again for the APAC branch and select the** People Audience** radio button. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/snR0irdpKGx2Jq7MUUSh8_image.png) 8. Name the first path **Influencers** and click **Edit condition** option. Select the **Special Filter **condition **Member of Buying Group** and select: - Member of buying Group: **true** - Solution Interest: **SupplyIQ** - Role: **Influencer** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/HaeuYgdCz5yKypF4zk21I_image.png) 9. Flip the **Other people** toggle ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1597oAaG3lxwIfNz5q0o8_image.png) 10. Open the split by clicking on the arrow and add a **Take an Action **node to the new **Influencers** path and the **Other People **Path. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BlS0fkCI2s_hWJevqdE6C_image.png) We're going to send the influencers a personalized email - but we'll send the other roles to an external customer audience for targeting on Paid and/or Social Media sites like LinkedIn. 11. Add an **Add to external customer audience** node to the **Other Role** path. Create a **new external audience** and name it **HV Retail Decision Makers and Practitioners - *****\{your initials}***. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_Xuy0UnxALB-ael7rkxck_image.png) ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/NmrvwOMiKoKqpUS1mIh-y_image.png) 12. Return to the action for **Influencers **and select the **Send email** action ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/OjTynMTo_btZjxO3RKMGu_image.png) 13. You can choose to create a new email directly within Journey Optimizer or you can use an existing email created and managed in Marketo Engage. For now, select the existing email **Bridging the C-Suite Disconnect** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PUPDDm3NI7vIAj-N21lnX_image.png) 14. Next we want to see who reacts to our email and if they visit our landing page or take specific actions we will promote the buying group to a new stage. Add the **Listen for an event **action to the merged path. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RsIgo5SLH4FWF805SMHpy_image.png) 15. Select the **People** event type radio button and select the **Visits Web Page** event. Click the **Edit event** button. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/LpPfC9tvDnxH54acblfYd_image.png) 16. Select the **SCI: Breaking Down Silos** web page and change the Date of activity lookback to 7 days. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/5Qhpl_yS-xePQuAIDn9eY_image.png) ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BAE6RLxXPOvxzncYW7ZOH_image.png) 17. Add a **Timeout **of 7 days to our event ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RTLePPZ1NQlkHj27Ah3LO_image.png) 18. Add a **Take an Action** node to the **Listened to event** path. Select the **Account **radio button and select the **Update Buying Group Status** action from the dropdown. Select the **SupplyIQ** solution interest and enter the status **Engaged**. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Hlvmy2HkX7wXCSxJN5CAA_image.png) 19. Add a **Take an Action** node to the **Timeout** path. Select the **People **radio button, select the action **Add to Marketo Engage Request Campaign**, and select the **SCI: Retargeting** campaign ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/l0N--6_eke87G_pPGERwc_image.png) ***Congratulations you've created your first Account Journey! ***