---
title: Welcome
slug: hol-scs-ajo
docTags: 
createdAt: 2025-08-22T01:26:38.674Z
---



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Welcome to the Adobe Journey Optimizer (AJO) Hands on Lab! We have carefully curated some exercises to introduce you to the platform, address your questions and highlight it's ease-of-use and differentiators.

# Demo Data

:::hint{type="warning"}
The HOL environment is a shared test environment with fictitional, generated dummy data for demonstration purposes only. We have tried to make it representative of real-world use cases but it may not be 100% due to the way we randomly generate the data.
:::

# Exercises

There are 2 core exercises you will complete.

| **Exercise**                                                                 | **Description**                                                                                                                                                            |
| ---------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Lab 1 - Unified Customer Profile & Audiences](docId\:wVhzEoJEeEqSorICd7Xjs) | Understand how your customer data is brought together and how you can build valuable audiences ready for omnichannel activation.                                           |
| [Lab 2 - Journeys and Content](docId\:I35hi4bSgQMXV4oOqsU0n)                 | Learn how to build omnichannel customer journeys to drive business objectives. Leverage Generative AI to achieve faster go-to-market and scale your content and campaigns. |