---
title: Setting the Scene
slug: hol-twg/setting-the-scene
docTags: 
createdAt: 2025-12-08T05:47:55.558Z
---

The objective of our lab today is to help you understand how the Adobe Experience Cloud can help to deliver customer experiences that are consistent, contextual and real-time in an omni-channel world.   

Today's Lab will focus on an end-to-end process flow. This is a continuous process that most companies will be familiar with.   It's separated into three sections:

- **Research & analysis**
  In a live environment that has dozens of automated journeys, it's likely that the first step in the process is going to be analysing reports and finding possibilities to improve.   
- **Creation & production**
  Once the project has started, content will need to be created, reviewed and prepared for use in the messages.  
- **Delivery & activation**
  Once everything is ready, we can start building our customer experiences and create the messaging and experiences we want to deliver.  

And of course after the campaign is finished, we can report on it's results and start the Research & analysis again!