---
title: Metrics
slug: ikea-cja/metrics
docTags: 
createdAt: 2025-08-26T09:34:37.644Z
---

Metrics are quantitative measurements that represent numerical values associated with your data, such as counts, sums, averages, rates, and calculated values. We can use two types of metrics: 

- **Standard Metrics: **Directly mapped from a dataset, such as “event count,” “revenue,” or “product quantity.” 
- **Calculated Metrics: **Custom metrics you define by combining, summing, dividing, or otherwise manipulating other metrics/values. Examples include ratios ("conversion rate"), derived values ("engaged users"), or advanced formula-based metrics. 

Calculated metrics can be built in the Metrics Builder, which supports arithmetic, conditional logic, and aggregation. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Dk8R8hOUH7VQ6QMcadP12_.blob)

:::hint{type="info"}
For more information on **CJA Merics** see the [Adobe Experience League](https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-components/apply-create-metrics).
:::