---
title: [App] Data in Audience
slug: ikea-summer-2025-hol/app-data-in-audience
docTags: 
createdAt: 2025-06-30T14:13:36.673Z
---

### Overview

This section is an Appendix; it describes how to personalize a message with data provided by an audience; this is an example of how to use Adobe Journey Optimizer to leverage data provided by the federated audience.

### Save data in audience

In the menu on the left side:

- Click on **Audiences **to see a dashboard overview with information on a specific audience.
- Click on **Federated compositions** at the tab bar to see an overview of all existing federated compositions.
- Open the composition named `bouessay - Profiles with recommendations coming from the DWH`
- This composition flow is based upon the datawarehouse model named **Luma Datawarehouse Model - Recos**. It means that 1..N recommendations (or coupons or something else) have been calculated and linked to a customer (account).

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6Ff6bWnEb5V-PXQLyVOP6_image.png)

- In the composition flow, look at the activity named **Enrichment**: this activity has been set to collect 3 recommendations for a profile
  - Look at the different ways to filter and sort the collection of records

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Po1uz24OVoJKZMaDZtG0n_image.png)

- The last activity saves the data in AEP in the audience named **bouessay - Profiles with recos**
  - Go to the dataset linked to this audience
  - Click on the **Preview dataset** button to look at the data

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/dJk2QjvcsKAuK9mupBfDB_image.png)

- The marketer can leverage these data in order to personalize a message with this content

### Read data from audience

- Switch to the **Adobe Journey Optimizer** application by clicking on the square icon on the right top corner:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_xGsJmj13QcM-NDP6eBCx_image.png)

- Click on **Create Journey** button and name it `[your name] - Upload data and personalize message`
- Start the journey with the **Read audience **activity 
  - Set Audience =  `bouessay - Profiles with recos`
  - Set Namespace = `Demo System - CRMID (crmid)`
- Continue with an action like the **Push **notification

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/eUPdZhz3CxvwpDF4Igt97_image.png)

- Click on **Edit conten**t button
  - Click on the Profile icon of the **Title **input field in order to launch the personalization screen
  - Write the word **upload **in the search box

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/UMTDI0icah5npRh3yV0p1_image.png)

- Click on the **CustomerAudienceUpload **name
- Click on the name of the audience that will be uploaded by the **Read audience **activity
- Add one of the recommendations that are provided by the audience



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/abDkFyVE0Y8us8mRIEhtj_image.png)

:::hint{type="success"}
You know how to put federated data inside an audience and how to access this data to personalize a message delivered by Adobe Journey Optimizer.
:::

:::hint{type="info"}
FAC Audience data is written in data lake, hence if needed one can also use Data distiller to work with this dataset outside of FAC.
:::