---
title: Audience Enrichment
slug: ikea-summer-2025-hol/audience-enrichment
docTags: 
createdAt: 2025-06-27T08:03:51.788Z
---

### Overview

This section describes the steps to enrich an AEP audience of cart abandoners with the Federated Audience Composition audience of high value past purchasers to deliver a targeted offer

### Audience membership as a criteria to build an audience

In the menu on the left side:

- Click on **Audiences **to see a dashboard overview with information on a specific audience.
- Click on **Browse** at the tab bar 

The goal is to enrich an AEP audience of cart abandoners with the Federated
Audience Composition audience of high value past purchasers.

- Click on the **+ Create audience** button, select the option **Build rule**, click on **Create**
- Set the name to `[your name] - Cart Abandoners + High value past purchasers`
- Set the evaluation method to Streaming.
- Go to the **Events** menu 
  - Define this chain of events:
    - The profile has made a **Checkout**
    - And the profile has **not **made a **Purchases **1 hour after the Checkout



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/cJCuyYBgwIj534vujQNAX_image.png)

- Go to the **Audiences **menu 
- Search for the audience created in the previous exercise and drag\&drop it to the **Attributes **container, this way:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/iUCGMPdaBU1YY3EpZjT9u_image.png)

:::hint{type="success"}
You have now successfully created a streaming audience of "high value cart abandoners". This audience is built with data collected in real-time (the events) and data coming from the datawarehouse (the audience memberships)
:::