---
title: Send your Audience to a Destination: TikTok
slug: ikea-summer-2025-hol/send-your-audience-to-a-destination-tiktok
docTags: 
createdAt: 2024-01-30T22:33:31.221Z
---

### Context

Activate profiles for your TikTok campaigns for audience targeting, personalisation, and suppression based on hashed emails.

:::hint{type="info"}
TikTok supports the activation of these identities:

- GAID - Google Advertising ID
- IDFA - Apple ID for Advertisers
- phone\_sha256 - Phone numbers hashed with SHA256 algorithm
- email\_lc\_sha256 - Email addresses hashed with SHA256 algorithm

**Export Type: **Audience Export

**Export Frequency:  **Streaming
:::

### Activate Audiences to the TikTok Destination

:::hint{type="info"}
To log into the Adobe Experience Platform, check the [Introduction section](docId\:cgyq59KkOBRmtVaYVGnvf).
:::

- In the left rail, click on **Connections** and choose **Destinations**, then go to **Catalog.** You’ll then see the Destinations Catalog.
- In **Destinations**, select **Social**, click the **Activate Audiences** on the **TikTok** card.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/x6SpoS7lRHy8N836-tOuo_screenshot-2024-03-01-at-165403.png)

- Check the checkbox to select the Destination - **Tiktok Destination** and click **Next**.

:::hint{type="info"}
For this Lab we have already configured the TikTok Destination for our demo account. You can reuse this `Account` to map your audiences in the Lab: **TikTok Destination - Bootcamp**
:::

In the list of available audiences:

1. Select one of the audiences you created in the previous exercise for mapping.
2. Click **Next**.

For the TikTok Destination, you need to specify your **mapping identifiers** between Adobe Experience Platform and TikTok. These will be used to match the profiles in your audiences between platforms.

For this lab we want to use the `Hashed Email ID` as the mapping identifier.

:::hint{type="warning"}
This mapping is already in place for the **TikTok Destination - Bootcamp**, the below steps are for information only. Don't replicate these steps.
:::

:::ExpandableHeading
### Mapping AEP data with the Tik Tok schema

1. On the **mapping** step select **Add new mapping**.
2. We will first specify a **Source Field,** by selecting the arrow next to the input box. This opens our XDM schema where we can choose to select from attributes or Identity namespaces.
3. Select the checkbox **Select identity namespace** and click the `Emails (SHA256, lowercased)` namespace from the list of identities.
4. Click **Select.**

![](https://adbecdn.azureedge.net/labs/archbee/emeaProjectsAEPBootZurichLab1Profile/Screenshot2023-09-21at14.20.48.png)

Then, we do the same for the **Target Field**.

1. Select the Email ID (**email**) from the TikTok options. 
2. Click **Select.**


:::

Your mapping should now look like: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/kP8Pmg2hTQ1VcDlO6zq5x_image.png)

Click **Next.**  

Finally, on the **Review** page, click **Finish**.

:::hint{type="success"}
Your audience is now activated to TikTok.
:::

### Exported Data

For TikTok, a successful activation means that a TikTok custom audience would be created programmatically in TikTok Ads Manager. Audience membership in the audience would be added and removed as users are qualified or disqualified for the activated audiences.