---
title: Send your Audience to Adobe Target for Personalization
slug: indigo/send-your-audience-to-adobe-target-for-personalization
docTags: 
createdAt: 2024-01-30T22:33:31.221Z
---

### Context

Activate profiles to Adobe Target for A/B Testing and personalization. With Adobe Target, you get AI-powered testing, personalization and automation at scale.

### Activate Segments to the Adobe Target Destination

:::hint{type="info"}
To log into the Adobe Experience Platform, check the [Introduction section](docId\:jorxSVGkDzThLpprT1MeI).
:::

- In the left rail, click on **Connections** and choose **Destinations**, then go to **Catalog.** You’ll then see the Destinations Catalog.
- Under **Categories**, select **Personalization**, click the **Activate Audiences** on the **(V2) Adobe Target** card.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/FVJhhbHmxZ1REgVqFS0xz_screenshot-2024-03-05-at-152140.png)

- Select your Destination and click **Next**.

:::hint{type="info"}
For this Lab we have already configured the Adobe Target Destination for our demo account. You can reuse this `Account` to map your audiences in the Lab: **Target HOL.**
:::

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xSS-TT20CZmTegVMv6Abd_image.png)

- In the list of available audiences, select one of the Audiences you created in the previous exercise. Click **Next**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/QxoBEWUMLl_HegftND0IF_image.png)

- Mapping section is displayed. Click **Next**.
- Review the details and click **Finish**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/WO8TGK2dBDIZl7Td2bIRS_image.png)

### Verify the Audience in Target

- Navigate to **Target.** Click the **Audiences **tab.

:::hint{type="info"}
To log into the Adobe Target, check the [Introduction section](docId\:jorxSVGkDzThLpprT1MeI).
:::

- The audience you activated will be listed in **Audience Library**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/wREXUItFmK-4OxtziFlnt_image.png)

:::hint{type="success"}
Your audience is now activated to Adobe Target. If there are any policy violations, a dialog will show the violation reason and the ways to resolve it.
:::