---
title: Orchestrating Marketing & CX with AI Agents
slug: kl-ai-hol-2026/orchestrating-marketing-and-cx-with-ai-agents
docTags: 
createdAt: 2026-05-12T13:56:46.346Z
---

# Introduction

**Adobe Experience Platform (AEP)** serves as the foundation for modern customer experience orchestration, bringing together data, content, journeys, and governance into a single, connected system that enables real-time, personalised experiences at scale.

Built for the era of AI, **AEP introduces an agentic platform layer** where intelligent AI Agents can interpret goals, reason through multi-step workflows, and take action across applications using unified, enterprise-grade data and context.

Through capabilities such as **agent orchestration**, conversational interfaces, and **purpose-built agents** (e.g. audience, journey, and insight agents), AEP empowers teams to accelerate campaign execution, automate complex workflows, and deliver highly relevant, intent-driven customer experiences with speed and precision.

# Goals

1. **Build experiences faster with AI Agents**
   Use natural language to generate insights, create audiences, journeys and content with speed and simplicity. 
2. **Understand the importance of a unified platform for data & content**
   Experience how unified data, content and agent orchestration can deliver real-time, personalised customer experiences at scale. 
3. **Automate and optimise campaign workflows**
   Let AI Agents plan, execute, and refine multi-step marketing activities across the lifecycle. 
4. **Unlock productivity and faster insights**
   Reduce manual effort and accelerate decision-making with AI-driven execution and analysis.

# Solutions + AI Agents

While we are quickly moving toward a world where natural language will be the "glass" and individual solutions/apps might not exist, for those who are curious here is a breakdown of the solution and agent combinations used in this lab:

| **Capability**     | **Adobe Solution**               | **AI Agent**                 |
| ------------------ | -------------------------------- | ---------------------------- |
| Insights           | Customer Journey Analytics (CJA) | Data Insights Agent          |
| Journeys + Content | Adobe Journey Optimizer (AJO)    | AI Assistant + Journey Agent |
| Audiences          | Real-Time CDP (RTCDP)            | Audience Agent               |

You will also get exposure to Agent Orchestrator which can take your prompt and delegate tasks to these focus agents.