---
title: Objective
slug: lab-fsi/s6L7-objective
docTags: 
createdAt: 2026-01-22T09:27:54.536Z
---

# Overarching Story

The customer is near a SecurFinancial branch and is on the move. Having consented to location sharing, they receive a timely nudge informing them that a financial advisor is available for a consultation.

They can instantly book an appointment and head to the branch for their meeting.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/P-vTGcE4snN_5wom3JvUH_image.png)

# Experience it first

:::hint{type="info"}
Walk through this section as your customer would. This helps you understand what they experience. Next, you'll build the required elements in AEP to create that same journey.
:::

You are walking past your bank on your way to the office. Because you previously consented to location sharing, the Secure Financial bank detects you are nearby. You received a message to inform you that a financial advisor is available for a consultation.

# What is needed

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A set of **Points of Interest**
To know where Luma stores are located.**

:::

:::Paragraph{listStyleType="decimal" listStart="2" indent="2"}
An **event**
To see if the customer is close to a store.**

:::

:::Paragraph{listStyleType="decimal" listStart="3" indent="2"}
A **data source**
To check an advisor is available.**

:::

:::Paragraph{listStyleType="decimal" listStart="4" indent="2"}
A **push** message
To send to these customers.**

:::

:::Paragraph{listStyleType="decimal" listStart="5" indent="2"}
A **journey****
To send the push message to the customer.
:::

# Why this matters

As a marketer, you want to turn a routine operational moment into a seamless, memorable brand experience. With AEP and Adobe Journey Optimizer, you can trigger real-time, location-based communications that reach the customer at exactly the right place and time — reducing friction to find an available advisor to speak with