---
title: Understand the targeted audience
slug: lab-fsi/understand-the-targeted-audience
docTags: 
createdAt: 2026-03-14T14:30:23.643Z
---

In this exercise, you’ll understand how the **Customer qualified for a premium Loan subscription** can be contacted. Audience has been created by making use of Adobe Experience Platform’s Audience Builder. This is a rule-based audience in AEP.

## Audience Overview

:::hint{type="info"}
To log into the Adobe Experience Platform, check the [Environment & Access](docId:77fv8jaE652yowKoagM7x) page.
:::

To get an overview of available audiences in Adobe Experience Platform:

1. In the menu on the left side, click on **Audiences**. You will see a dashboard overview with information on a specific audience.
2. Click on **Browse** at the tab bar. You will see an overview of all existing Audiences.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/jWWd6Tt59E2yqcbQrgbX7_image.png)

3. Click on the **\[Example] Premium Loan Qualifiers** audience to open it
4. In the top-right corner, click on **Edit audience** to enter the audience builder section.
5. Observe how the house hold income is leveraged in a condition.
6. Open the drop-down menu for the **Credit Classification** attribute and look at the different values available.
7. Do the same for the **Checking Account Type**
8. On the right-hand side, click on the **Refresh estimates** button and look at the number of profiles currently in this audience.



:::hint{type="success"}
You now understand how AI score can be leveraged within an audience using the Adobe Experience Platform Audience Builder.
:::