---
title: Build an audience
slug: lab-retail-agentic/build-an-audience
docTags: 
createdAt: 2026-01-22T10:31:04.002Z
---

# Story so far

The customer has wish-listed a yoga mat but left without buying. You now build the audience that will bring them back through retargeting.

# Create an audience

You want to create a rule that will include all profiles that have wish-listed a yoga product. These customers are close to purchase intent, therefore this audience could then be used for different use cases and channels. 

- Open[ Adobe Experience Platform](https://experience.adobe.com/#/@demopotemea). 
- Open Experience Platform by clicking the :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/cXHtQjzdQ7uyZzluAbeHf-20260414-082210.png" alt caption width="25" height="25"} icon on the top-right corner, the select **Experience Platform**.
- In the menu on the left side, click on **Customer** >  **Audiences**.
- Click on **+ Create Audience**. This will open the Create Audience popup.
- Select **Build Rule** as the create method. This will open the Rule Builder. 

You will immediately notice the **Rule view** and underneath the **Attributes** and **Events** sections. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8ki0ehXPOtrSuHLD5jt3w_image.png)

## Add event

Build an audience for profiles who have saved a yoga product for later:

- In the **Events** section click on the :inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/GOaSiMN_44yYHEYw3_DpD_image.png" alt caption width="200" height="50"} button**. **In the text search field, type **save.** You will see a Save For Laters event listed as **Event Type.**
- Click on the:inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/X39DtdGOYGxuqDbHwUmZ1_image.png" alt caption width="42" height="50"} icon next to the **Save For Laters** event type.

Your screen should look like:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1qXZWC_XsaDdMvkDmwuO4_image.png)

## Audience estimation

At each step in defining your audience, you can get an estimate of the audience's population:

- Click on **Refresh Estimates**, on the left-hand panel 

You will then see an estimation of your current audience size. This is very helpful for a business user, so that they can see the impact of certain attributes on the resulting audience size.

:::hint{type="info"}
**IMPORTANT**: the sandbox you're using for the exercise has been reset before the bootcamp, so Refresh Estimate will likely return 0.

For more details on how estimate works, see the [documentation](https://experienceleague.adobe.com/docs/experience-platform/segmentation/tutorials/create-a-segment.html?lang=en#estimate-and-preview-an-audience).
:::

## Additional details

You need to add more details to match the requirements.

Make sure the **Save for Laters** event is selected and you have the option below to **Add field** or **Add group.**

- Click on the Add field button
- Search for **Name**, you should have several results.
- Click on the:inlineImage[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/X39DtdGOYGxuqDbHwUmZ1_image.png" alt caption width="42" height="50"} icon next to the field `XDM Experience Event > Product list items` 
- Change the operand drop down to **Contains.**
- Enter the `yoga` value in the text field. This will select only the events that have a "yoga" product saved for later.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/EnNOOg0nt4e7CtD17BidF_image.png)

You also want to specify the time period in which the wishlist event must occur: 

- In the **Events** panel, change the **Any time** drop down to `In last 24 hours`.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/u0BqJtjFE86Oew1nruDQn_image.png)



## Publish audience

- Enter a **Name** for your audience using the following naming convention, e.g. `[{{LASTNAME}}] Save for Later - YOGA products`
- (optional) Enter a **Description**.
- Select **Edge** from the **Evaluation method** dropdown list. 

:::hint{type="info"}
You can read more about evaluation methods [here](https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/home#evaluate-segments).
:::

Your final rule should look like:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/NsC4cMHJzRi5l3TtPZlBy_image.png)

- Click on **Publish**.

You will be taken to the **Audience summary** screen, outlining your audience definition.

:::hint{type="success"}
You have now successfully created an audience using the Adobe Experience Platform Audience Builder.
:::